The Jordan Harbinger Show 507: Robert Cialdini | A New Look at the Science of Influence
34 snips
May 13, 2021 
Robert Cialdini, the Godfather of Influence, shares insights from his groundbreaking work on ethical persuasion. He discusses the Universal Principles of Influence that empower individuals to navigate social dynamics effectively. Cialdini explains the significance of likability and how first impressions can shape perceptions, while also cautioning against accepting favors from untrustworthy sources. He highlights the psychological impact of social proof and offers tips on damage control in communication, making persuasive strategies practical for everyday life.
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Influence: The Book
- Cialdini's book, "Influence," has been widely translated and sold many copies.
- It has become a seminal work in the field of persuasion and influence.
Undercover Research
- To research influence, Cialdini spent years undercover in sales, marketing, and law enforcement training programs.
- He aimed to identify universal principles of persuasion across different fields.
