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507: Robert Cialdini | A New Look at the Science of Influence

The Jordan Harbinger Show

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The Power of Commitment and Influence

This chapter explores the psychological principles of commitment and consistency, particularly their unsettling use during the Korean War to brainwash American POWs. It discusses the methods that lead individuals to make increasingly significant commitments and emphasizes the need to recognize these influence tactics to maintain personal agency. The conversation extends to practical applications in organizations and the importance of authenticity in fostering trust and loyalty.

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