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507: Robert Cialdini | A New Look at the Science of Influence

The Jordan Harbinger Show

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The Psychology of Consumer Influence

This chapter examines how consumer behavior is impacted by perceived popularity and social proof, highlighting the psychological shortcuts individuals use in decision-making. It discusses the manipulation of these behaviors by marketers through techniques like contrast, anchoring, and reciprocity. Through various examples, it emphasizes the importance of recognizing these influences to navigate purchasing decisions effectively.

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