AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
22min chapter
507: Robert Cialdini | A New Look at the Science of Influence
The Jordan Harbinger Show
The Psychology of Consumer Influence
This chapter examines how consumer behavior is impacted by perceived popularity and social proof, highlighting the psychological shortcuts individuals use in decision-making. It discusses the manipulation of these behaviors by marketers through techniques like contrast, anchoring, and reciprocity. Through various examples, it emphasizes the importance of recognizing these influences to navigate purchasing decisions effectively.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode