On the 355th episode of The Copywriter Club Podcast, Kira and Rob take the mic to talk about the 5 critical moves copywriters need to make to build, grow, and scale a successful copywriting business. If this year has got you questioning your business, this episode is for you. Here’s what you’ll learn: How to “flip the switch” in your business.  What successful copywriters know that struggling copywriters don’t.  Why you need to build an operating system to support your goals.  How to define your X-factor… The very thing that makes you stand out.  The steps to create your ideal client and discover the problems they want to be solved. How to find the right pricing model for your business.  Why having a signature service will make you more revenue. The importance of processes and systems and how to begin to build them.  Why systems are the solution to imposter complex.  How to improve your sales skills without feeling sleazy.  The 4 mistakes copywriters are making in growing their business.  How to actually find higher-paying clients who recognize your value. Why you need to implement these 4 levers to make your business run more efficiently.  How to radically change your business in just 5 months.  Tune into the episode by hitting play or checking out the transcript. The people and stuff we mentioned on the show: The Accelerator waitlist The Copywriter Think Tank Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM AI for Creative Entrepreneurs Podcast Full Transcript:

Rob Marsh and Kira Hug share insights from the Copy Legends Lock-in Event, The Top One Mastermind, TCC IRL in London, and their Think Tank Retreat. Topics include copywriting tips, better client support, effective teamwork, and market adaptation. Learn about the power of storytelling, understanding audiences, and the value of year-end planning.

In a dynamic discussion, Ross, a seasoned content creation expert, joins Rob Marsh to explore the evolving landscape of storytelling. They delve into the balancing act between human creativity and AI’s encroaching role in content. The duo discusses the essential power of curiosity in storytelling and strategies for engaging audience dialogue. They also emphasize that content should be seen as an investment, advocating for a focus on quality over quantity in a market flooded with generic articles.