Scott Adams (Dilbert) Interview

In 'How to Fail at Almost Everything and Still Win Big,' Scott Adams shares his personal story of numerous failures and how he transformed them into lasting successes. Adams challenges conventional career advice by advocating for systems over goals, emphasizing the importance of personal energy, and highlighting how a combination of mediocre skills can be surprisingly valuable. He recounts his experiences in the corporate world, his inventions, investments, and other ventures, offering practical tips such as prioritizing creative work, managing attitudes, and using affirmations. The book is filled with humor and valuable insights into human psychology and the role of luck in achieving success.

In this book, Robert Cialdini explains that optimal persuasion is achieved through optimal pre-suasion. He argues that the key to successful persuasion lies in the moment before the message is delivered, where the communicator must redirect the audience's focus of attention to make them receptive. Drawing from extensive research and various examples, including advertising, marketing campaigns, and historical events, Cialdini outlines techniques to prepare audiences and increase the likelihood of agreement. The book is praised for its scientific rigor and practical applicability, making it an essential tool for anyone serious about science-based business strategies.

In this highly acclaimed book, Dr. Robert B. Cialdini explains the psychology behind why people say yes and how to apply these insights ethically. The book outlines six universal principles of influence: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. The new and expanded edition includes a seventh principle, Unity, along with new research, insights, and examples. Cialdini uses memorable stories and relatable examples to make the subject accessible and easy to understand, helping readers become more skilled persuaders and defend themselves against unethical influence attempts.