Jim McKelvey, co-founder of Square and author of "The Innovation Stack," discusses his entrepreneurial journey and the importance of innovation and resilience in business. He shares insights on customer loyalty shaped by chaos, using real-world examples from Starbucks and Delta. McKelvey also explores the concept of micropayments through his project Invisibly, empowering users in the digital economy. He reflects on his evolution from hands-on leadership to mentorship, emphasizing collaboration, and the need for fair compensation for creators in an evolving landscape.