11min chapter

Masters in Business cover image

Jim McKelvey on 'The Innovation Stack' (Podcast)

Masters in Business

CHAPTER

Navigating Innovation and Customer Loyalty

This chapter contrasts traditional entrepreneurship with modern innovative practices, examining how the definition of entrepreneurs has broadened. It emphasizes the challenges of innovation and the chaos that fosters creativity, while also exploring the critical role of 'innovation stacks' in customer loyalty and pricing power. The speaker reflects on real-world examples from Starbucks and Delta during the pandemic, highlighting the emotional impact of corporate decisions on customer relationships.

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