

#178 Making SMARTER Decisions with Lori Silverman, author of Business Storytelling for Dummies
31 snips Feb 1, 2024
Lori Silverman, a business strategist and author of "Business Storytelling for Dummies," shares her insights on decision-making in the corporate world. She emphasizes the power of storytelling as a tool for impactful decision-making. Lori introduces the SMARTER framework, advocating for a balance of data and intuition to build trust among stakeholders. Additionally, she discusses the importance of fostering a strong decision-making culture and equipping employees with the tools they need to make informed choices, all while navigating group dynamics.
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Data's Role
- Focus on decision-making outcomes, not just data.
- Data is meaningless without application to decisions.
Integrating Data Analysis
- Map decisions to business processes to clarify ownership.
- Integrate data analysis into frontline teams, not separate departments.
Language Gap
- Business leaders focus on problems and decisions.
- Data practitioners focus on tools and use cases, creating a language gap.