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Business Storytelling for Dummies
Book • 2013
Business Storytelling For Dummies provides a comprehensive approach to crafting compelling business narratives.
It offers practical advice and real-world examples to help professionals in various roles create engaging stories for presentations, marketing, and sales.
The book covers how to translate data into captivating messages, influence employees and customers, and drive business growth through storytelling.
It offers practical advice and real-world examples to help professionals in various roles create engaging stories for presentations, marketing, and sales.
The book covers how to translate data into captivating messages, influence employees and customers, and drive business growth through storytelling.
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Mentioned in 1 episodes
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as a book she co-authored with Karen Dietz, containing a chapter on data usage in decision-making.

Lori Silverman

31 snips
#178 Making SMARTER Decisions with Lori Silverman, author of Business Storytelling for Dummies