undefined

Ralph Burns

Co-host of the Perpetual Traffic podcast and founder and CEO of Tier 11.

Top 10 podcasts with Ralph Burns

Ranked by the Snipd community
undefined
13 snips
Feb 28, 2024 • 31min

Counterintuitive YouTube ads strategy, Google's 7-11-4 rule, Multiplying content using AI, Amazon's excellent operations & more

Exploring AI strategies in marketing, leveraging long-form YouTube ads, Google's 7-11-4 rule for engagement, multiplying content with AI, Amazon's operational insights, and the importance of leadership in scaling organizations.
undefined
10 snips
Jun 28, 2024 • 1h 2min

The Meta Easy Button For Getting More Leads That Actually Buy

Ralph Burns and Lauren Petrullo discuss Ryan Reynolds' marketing tactics, leveraging social trends for impactful campaigns, optimizing Meta ads with CRM pixels, and enhancing lead quality through data synchronization. Learn how to elevate your marketing game and achieve better results.
undefined
6 snips
Feb 15, 2024 • 9min

AI is Nothing But Stolen Clicks, Google's War Against Publishers, Google's Revenue Playbook & more

Digital marketing experts Neil Patel and Eric Siu, along with search engine marketer Kasim Aslam and advertising specialist Ralph Burns, discuss the impact of AI on organic search traffic. They delve into AI-generated content and its potential to hijack clicks, Google's Search Generative Experience (SGE) and its impact on website traffic. The speakers debate the effectiveness of Google's citation system and the rise of stolen clicks. They also explore Google's revenue playbook, long-term strategy, and the importance of content creators for Google's success.
undefined
5 snips
Apr 5, 2024 • 43min

The #1 Mistake Businesses Make with Sales & Marketing (Don’t Be Like Them!)

Sales and marketing expert Ralph Burns and Kasim Aslam discuss integrating strategies, customer retention, and aligning operations for business success. They delve into structuring departments, incentivizing, and maximizing customer lifetime value. The conversation emphasizes the importance of sales and marketing synergy for sustainable growth and efficiency.
undefined
5 snips
Dec 5, 2023 • 43min

The 5 Biggest Marketing Opportunities For 2024 (#179)

Ralph Burns and Kasim Aslam, seasoned marketers with a wealth of experience, delve into five pivotal marketing opportunities for 2024. They reveal the importance of aligning with your audience over mere brand recognition, emphasizing pre-awareness targeting for effective outreach. The duo discusses leveraging YouTube's vast potential through collaborations with mid-tier creators. They also highlight the need to diversify strategies beyond conversion campaigns, advocating for a balanced approach that fosters customer loyalty and long-term engagement.
undefined
4 snips
May 24, 2024 • 50min

3 Email Marketing Hacks That’ll Make You Slap Yourself For Not Knowing Them Sooner

Join email marketing experts Ralph Burns and Lauren Petrullo as they dive into email deliverability, lead quality, and automation strategies. From personalized emails to effective calls to action, they provide practical tips to revolutionize lead generation. Don't miss their debate on vanilla ice cream and their insights on optimizing sales funnels for maximum impact!
undefined
Feb 10, 2025 • 58min

Ep. 195 - Leave the Hamster Wheel and Get Unstuck ft. Ralph Burns

Ralph Burns, Founder & CEO of Tier 11 and host of Perpetual Traffic, shares valuable insights for affiliate marketers and media buyers eager to thrive. He discusses overcoming corporate struggles to achieve affiliate success, emphasizing the importance of strategic hiring and data-driven decision-making. Ralph reveals how outsourcing can unlock business growth and highlights emerging trends like micro and nano influencers. Tune in for tips on navigating the challenges of privacy regulations and creating thriving collaborations in the evolving affiliate landscape!
undefined
Jun 7, 2024 • 38min

How to Become the Most Useless Person in Your Company (And Why That’s a Good Thing)

Ralph Burns and Lauren Petrulo discuss becoming 'useless' in your business by delegating effectively and trusting your team. They highlight productivity tools like the Stream Deck and Remarkable 2, emphasizing the power of empowering your team and stepping back to spur creativity. Learn how to strategically make yourself obsolete in the best way possible!
undefined
Nov 20, 2024 • 29min

Achieve Performance Across Multiple Objectives: Insights From the Meta Agency Summit

Join Joe Yakuel, founder of WITHIN, a data-driven marketing company, and Ralph Burns, founder of Tier 11, an expert in performance marketing, as they dive into effective campaign strategies. They discuss the importance of multi-objective buying to mirror consumer behavior and how AI can scale personalized campaigns. The duo emphasizes the balance between brand-building and performance marketing, the power of short-form video for engagement, and the need for cohesive strategies that unite client expectations. Tune in for insightful tips to enhance marketing approaches!
undefined
Sep 24, 2024 • 42min

3 Essential Marketing Performance Indicators You’re Not Using…But Should

Ralph Burns is a marketing expert emphasizing performance indicators, while Lauren Petrullo specializes in data-driven decision-making, and Scott Desgrosseilliers focuses on metrics for business growth. They explore the significance of tracking new website visits and customer acquisition costs. The discussion highlights how tools like Wicked Reports enhance ad spend and decision-making. They delve into balancing cold and warm traffic and how these insights can strategically guide a company’s growth, making data-driven marketing actionable and effective.