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Ralph Burns

Co-host of the Perpetual Traffic podcast, sharing cutting-edge strategies for acquiring leads and sales.

Top 10 podcasts with Ralph Burns

Ranked by the Snipd community
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13 snips
Feb 28, 2024 • 27min

Counterintuitive YouTube ads strategy, Google's 7-11-4 rule, Multiplying content using AI, Amazon's excellent operations & more

Exploring AI strategies in marketing, leveraging long-form YouTube ads, Google's 7-11-4 rule for engagement, multiplying content with AI, Amazon's operational insights, and the importance of leadership in scaling organizations.
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11 snips
May 24, 2024 • 51min

3 Email Marketing Hacks That’ll Make You Slap Yourself For Not Knowing Them Sooner

Join email marketing experts Ralph Burns and Lauren Petrullo as they dive into email deliverability, lead quality, and automation strategies. From personalized emails to effective calls to action, they provide practical tips to revolutionize lead generation. Don't miss their debate on vanilla ice cream and their insights on optimizing sales funnels for maximum impact!
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6 snips
Feb 15, 2024 • 9min

AI is Nothing But Stolen Clicks, Google's War Against Publishers, Google's Revenue Playbook & more

Digital marketing experts Neil Patel and Eric Siu, along with search engine marketer Kasim Aslam and advertising specialist Ralph Burns, discuss the impact of AI on organic search traffic. They delve into AI-generated content and its potential to hijack clicks, Google's Search Generative Experience (SGE) and its impact on website traffic. The speakers debate the effectiveness of Google's citation system and the rise of stolen clicks. They also explore Google's revenue playbook, long-term strategy, and the importance of content creators for Google's success.
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5 snips
Apr 5, 2024 • 44min

The #1 Mistake Businesses Make with Sales & Marketing (Don’t Be Like Them!)

Sales and marketing expert Ralph Burns and Kasim Aslam discuss integrating strategies, customer retention, and aligning operations for business success. They delve into structuring departments, incentivizing, and maximizing customer lifetime value. The conversation emphasizes the importance of sales and marketing synergy for sustainable growth and efficiency.
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5 snips
Dec 5, 2023 • 43min

The 5 Biggest Marketing Opportunities For 2024 (#179)

"Marketing Against The Grain" hosts Ralph Burns and Kasim Aslam discuss optimizing paid marketing, including pre-awareness targeting, YouTube potential, and collaboration with mid-tier creators. They emphasize the importance of audience alignment over brand recognition and explore the effectiveness of website conversion campaigns on Meta. The podcast also delves into the concept of red ocean vs blue ocean in marketing and the potential of lead ads on platforms like HubSpot and Salesforce. Additionally, the speakers discuss marketing opportunities with Meta and Google, as well as the importance of understanding the sales funnel and the trade-off between time and money in marketing.
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Jun 28, 2024 • 1h 3min

The Meta Easy Button For Getting More Leads That Actually Buy

Ralph Burns and Lauren Petrullo discuss Ryan Reynolds' marketing tactics, leveraging social trends for impactful campaigns, optimizing Meta ads with CRM pixels, and enhancing lead quality through data synchronization. Learn how to elevate your marketing game and achieve better results.
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Jun 7, 2024 • 39min

How to Become the Most Useless Person in Your Company (And Why That’s a Good Thing)

Ralph Burns and Lauren Petrulo discuss becoming 'useless' in your business by delegating effectively and trusting your team. They highlight productivity tools like the Stream Deck and Remarkable 2, emphasizing the power of empowering your team and stepping back to spur creativity. Learn how to strategically make yourself obsolete in the best way possible!
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Sep 24, 2024 • 43min

3 Essential Marketing Performance Indicators You’re Not Using…But Should

Ralph Burns is a marketing expert emphasizing performance indicators, while Lauren Petrullo specializes in data-driven decision-making, and Scott Desgrosseilliers focuses on metrics for business growth. They explore the significance of tracking new website visits and customer acquisition costs. The discussion highlights how tools like Wicked Reports enhance ad spend and decision-making. They delve into balancing cold and warm traffic and how these insights can strategically guide a company’s growth, making data-driven marketing actionable and effective.
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May 31, 2024 • 52min

The 3-Step Strategy I Used to Build a Multi-Million Dollar Virtual Marketing Agency

Entrepreneur Ralph Burns shares key strategies for business expansion and the challenges of managing a virtual enterprise. He discusses building a multimillion-dollar agency, growth pathways, market mastery, strategic insights, talent magnetism, organizational architecture, hiring excellence, and optimizing operations for success in the digital business world.
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Mar 8, 2024 • 43min

Are We In a ’Phantom Recession”?

Exploring the complexities of today's economic landscape, the podcast delves into the concept of a 'phantom recession' and its implications for marketing. From the impact of global events on supply chains to the role of marketing in economic recovery, the hosts offer valuable insights for adapting to uncertain times. They also discuss wage disparity, corporate influence, currency value, and historical economic analysis, providing a comprehensive perspective on navigating economic uncertainty in business and marketing.