Marketing School - Digital Marketing and Online Marketing Tips cover image

Marketing School - Digital Marketing and Online Marketing Tips

Counterintuitive YouTube ads strategy, Google's 7-11-4 rule, Multiplying content using AI, Amazon's excellent operations & more

Feb 28, 2024
Exploring AI strategies in marketing, leveraging long-form YouTube ads, Google's 7-11-4 rule for engagement, multiplying content with AI, Amazon's operational insights, and the importance of leadership in scaling organizations.
30:31

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Quick takeaways

  • Leveraging LinkedIn ads for B2B marketing success by reaching decision-makers effectively.
  • Utilizing long-form YouTube ads with high watch times to engage audiences and convey detailed information effectively.

Deep dives

Utilizing LinkedIn Ads for B2B Marketing

To succeed in B2B marketing, it is essential to leverage the power of LinkedIn ads. With LinkedIn ads, marketers can reach over 70 million decision-makers in one centralized platform, eliminating the need for a specific tone of voice or deep voice to sell effectively. This targeted approach ensures that B2B marketers can engage with a high-quality audience and make meaningful connections, ultimately driving success in their campaigns.

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