Marketing School - Digital Marketing and Online Marketing Tips

Counterintuitive YouTube ads strategy, Google's 7-11-4 rule, Multiplying content using AI, Amazon's excellent operations & more

Feb 28, 2024

Exploring AI strategies in marketing, leveraging long-form YouTube ads, Google's 7-11-4 rule for engagement, multiplying content with AI, Amazon's operational insights, and the importance of leadership in scaling organizations.

30:31

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Quick takeaways

Leveraging LinkedIn ads for B2B marketing success by reaching decision-makers effectively.

Utilizing long-form YouTube ads with high watch times to engage audiences and convey detailed information effectively.

Deep dives

Utilizing LinkedIn Ads for B2B Marketing

To succeed in B2B marketing, it is essential to leverage the power of LinkedIn ads. With LinkedIn ads, marketers can reach over 70 million decision-makers in one centralized platform, eliminating the need for a specific tone of voice or deep voice to sell effectively. This targeted approach ensures that B2B marketers can engage with a high-quality audience and make meaningful connections, ultimately driving success in their campaigns.

Engage Viewers with High-End Content

01:29

Maximizing Ad Performance by Keeping Users on the Platform

00:44

Introduction

2min

Effective YouTube Ads Strategy and Google's Rule

2min

AI, Content Creation, and Engagement Strategies

9min

Enhancing User Engagement and Operational Excellence

14min

Social Media Promotion, Podcast Subscriptions, and Product Advertisements

2min

In episode #2687, Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss various strategies and insights related to AI in marketing. They share their experiences and highlight what has been working for them in terms of leveraging AI tools and techniques. The guests discuss the power of long-form YouTube ads and the importance of utilizing the high watch times on the platform. They also explore the concept of the Lindy effect and its implications for businesses. Additionally, they delve into the significance of staying on platforms like Instagram and Facebook to drive conversions and engagement. The episode concludes with a discussion on the importance of leadership in building and scaling successful organizations.

Don’t forget to help us grow by subscribing and liking on YouTube!

Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Counterintuitive YouTube ads strategy, Google's 7-11-4 rule, Multiplying content using AI, Amazon's excellent operations & more
(00:35) Utilizing long-form YouTube ads with high watch times
(02:16) Running ads to other YouTube videos for engagement
(03:14) The 711 four rule for customer engagement
(03:48) Introduction to Rachel Miller's AI product, Busy AI
(05:10) Using Opus Pro for creating short-form videos
(07:30) Using AI-assisted content for blog posts and SEO
(09:22) Selling on platforms instead of driving traffic to websites
(10:10) Kasim discusses the benefits of staying in an app for engagement and meaningful data
(10:57) Ralph shares his experience using video ad sequences on YouTube
(12:39) Ralph emphasizes the importance of thinking through sequences and understanding that people's actions are chaotic
(13:54) Eric mentions the challenge of tracking offline purchases influenced by online research
(15:13) Kasim talks about the Lindy effect, a principle of longevity
(15:27) Eric recommends the book "Make Your Brand Legendary" for insights on building a legendary brand
(20:49) Neil shares his insights on hiring amazing talent and the importance of cultural fit
(21:54) Neil Patel: Leaders should be able to train and bring up lower-performing employees
(22:36) Neil Patel: Most of the time, you'll have 10% A players in your organization
(23:36) Find more about Marketing School and Perpetual Traffic hosts online

Go to https://www.marketingschool.io to learn more!

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Connect with Us:

Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
X @neilpatel
X @ericosiu

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Marketing School - Digital Marketing and Online Marketing Tips

Counterintuitive YouTube ads strategy, Google's 7-11-4 rule, Multiplying content using AI, Amazon's excellent operations & more

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Utilizing LinkedIn Ads for B2B Marketing

Maximizing YouTube Ads with Long-Form Content

Strategic Approach to Content Multiplication and Syndication

Engage Viewers with High-End Content

Maximizing Ad Performance by Keeping Users on the Platform

Remember Everything You Learn from Podcasts