Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
Oct 7, 2025 • 19min
AI Is Making You Dumber (study)
The hosts dive into whether AI is making us dumber, highlighting alarming declines in literacy and math scores among youth. They discuss the importance of foundational skills before children rely on AI tools. The conversation shifts to how AI changes marketing team structures and the need for real-world case studies to gain client trust. Efficiency gains from AI are explored, along with the crucial role of human oversight in coding. Ultimately, they stress the balance between AI enhancement and maintaining human creativity to succeed in a tech-driven landscape.
55 snips
Oct 2, 2025 • 21min
AI Companies Are Taking a Lot of The Good Marketers
AI companies are aggressively hiring top marketers, often offering enticing compensation packages. Many see AI roles as more appealing than traditional paths, despite the demanding 996 work culture. The hosts debate the efficiency of hiring strategies and the importance of follow-up in sales. They also discuss the rise of AI artists landing lucrative deals and the proliferation of AI-generated content flooding digital spaces. Amid the AI boom, they emphasize the enduring value of human connections and in-person events.
78 snips
Oct 1, 2025 • 17min
Why Framing Is Everything
Delve into the psychology of framing and its surprising effects on perception, like how child-mortality data shifts with different headlines. Explore the concept of decoy pricing and how it influences consumer decisions. Learn about the long-term impact of marketing strategies, with insights from a business reset story and the evolution of SEO and referrals. Discover the importance of referrals and partnerships versus traditional lead sources. Plus, hear about innovative content strategies, including the use of AI tools in marketing.
44 snips
Sep 30, 2025 • 21min
Google AI Mode is About to Get More Popular
Dive into the transformative potential of Google AI Mode with its new Chrome integration that could boost user engagement to 100 million. Discover how Google's generative video and image capabilities may challenge startups with a free, ad-supported model. Unpack YouTube's significant updates, including TV-style ad swaps and new collaboration features for creators. Learn why choosing compelling topics outweighs sensational hooks, and explore innovative trend-mining strategies for international content.
49 snips
Sep 29, 2025 • 28min
Elon Musk's 'Daddy's Home' Insane Work Schedule
Unpacking Elon Musk's intense work ethic, the hosts dive into his 'Daddy's Home' schedule, showcasing how he balances relentless focus with family time. They discuss the importance of relationships that helped Tesla and SpaceX thrive, along with Musk's unique DESA method for prioritizing tasks. The roles of barrels, drivers, and pushers are defined, illustrating how they impact leadership and execution. Lastly, they reflect on how near-death experiences shape decisive leadership and the necessity of momentum to prevent burnout.
46 snips
Sep 25, 2025 • 22min
AI has changed SEO forever (SEO vs GEO)
Discover how AI is reshaping SEO strategies and the importance of co-citations and FAQs for boosting visibility. The hosts delve into why many teams struggle to see return on investment from AI and outline effective agentic workflows. Learn about Peter Thiel's monopoly framework, emphasizing the value of starting small and scaling thoughtfully. They also highlight the challenges of enterprise marketing and stress focusing on fundamentals over trendy features. Packed with actionable insights, this conversation is a must-listen for savvy marketers.
8 snips
Sep 24, 2025 • 24min
Marketing Agencies Are Feeling an Artificial Uptick in Business
Marketing agencies face struggles leading to interesting M&A opportunities. The hosts discuss the difference between genuine growth and an artificial uptick in business, highlighting operational fixes as key to conversion. Brand-safety lessons emerge from a viral social media incident. They draw parallels between sports and business, emphasizing the power of small edges, as exemplified by Federer and Djokovic. Additionally, unconventional marketing strategies from the Dallas Cowboys are explored, alongside a rising trend of SEO traffic from LinkedIn posts.
46 snips
Sep 23, 2025 • 19min
This is 100x Better Than Netflix
Building a business can be more rewarding than binge-watching Netflix. The hosts discuss the balance between action and consumption, emphasizing that real skills come from hands-on experience. They dive into venture capital strategies and the impact of recession fears on the market. Insights reveal that Google's referral traffic outpaces ChatGPT, leading to a strategic shift in SEO focus towards revenue-driven content. It's a deep look at how to thrive in a dynamic digital landscape!
60 snips
Sep 22, 2025 • 23min
ChatGPT vs Gemini | The Empire Strikes Back
The showdown between ChatGPT and Gemini heats up as they explore the factors behind Gemini's recent surge linked to its surprising 'Nano Banana' launch. The hosts analyze Google’s distribution issues and product marketing flaws compared to Apple’s focused strategy. With only 62% overlap between Google rankings and ChatGPT visibility, they advise marketers to dabble in AI tools before hiring experts. A lighthearted tangent on iPhones and phone hygiene adds a fun touch, featuring insights on happiness versus wealth from tech legend Steve Wozniak.
80 snips
Sep 18, 2025 • 31min
GEO is not different than SEO. BUT…
Discover how the evolution of SEO into GEO, AEO, and LLMO is transforming marketing strategies. Eric and Neil delve into the rising influence of platforms like YouTube and Reddit on search rankings. They caution against short-term SEO hacks and explore effective Reddit optimization. Learn valuable insights from MrBeast about balancing revenue and profitability in content creation. This discussion emphasizes the need for marketers to adapt to a rapidly changing landscape.
