Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
8 snips
Feb 5, 2026 • 20min
The K-Shaped Future of Work
They map the K-shaped labor split where senior talent accelerates while junior roles shrink. They discuss AI setting a new seven-to-ten quality baseline and the coming flood of cheap AI content. They cover why taste, speed, and bias to action create unfair advantages and how in-person culture and vendor shifts shape future teams.
23 snips
Feb 4, 2026 • 20min
Revenue Per Employee Is Skyrocketing
They discuss why revenue per employee is climbing to record levels and how AI is driving that shift. They explore which industries are most affected and how automation changes work tasks. They debate education and how affordable one-on-one learning powered by AI reshapes kids and future careers. They talk about kids starting businesses earlier as learning becomes personalized.
11 snips
Feb 3, 2026 • 26min
This AI Finds Peoples Calendly And Books Sales Demos
They explore AI agents that find Calendly links and auto-book sales demos. They discuss how AI outreach saturation makes standing out harder. They cover hiring high-agency talent and closing the founder gap. They argue one-to-one relationships still win in enterprise deals. They finish with practical pricing tactics like low-entry offers, regional pricing, reverse trials, anchoring, and charging for time saved.
10 snips
Feb 2, 2026 • 25min
The True Economics & ROI of a Super Bowl Ad.
They break down why Super Bowl ads often do not make financial sense and reveal hidden costs that push total spend well beyond the media buy. The conversation compares TV buys to digital ads, influencers, and low‑fi creative for efficiency. They model long‑term marketing math, discuss brand value metrics like CAC and LTV, and explain how AI speeds up high‑value marketing work.
12 snips
Jan 29, 2026 • 23min
AI Has Introduced Product Slop
They unpack how rapid AI development creates low-quality product and marketing 'slop'. They describe an experiment where thousands of AI articles briefly ranked then vanished. They stress why human involvement and trust signals still matter for lasting visibility. They explore ChatGPT ads, Microsoft's AEO vs GEO ideas, X articles' distribution boost, and vibe coding as attention-first growth.
42 snips
Jan 28, 2026 • 22min
10 SEO Lessons That Still Work in the AI Era
They break down 10 SEO lessons that still work in the AI era. Topic clusters and deep topical coverage beat keyword tricks. Free tools and partnerships drive links and brand attention. SEO now spans YouTube, Reddit, Wikipedia, and LLM citations. Execution and refreshed original content trump strategy decks while old link-building tactics resurface.
38 snips
Jan 27, 2026 • 20min
AI Won't Destroy Jobs, It Will Create A Labor Shortage
A fast-paced debate on whether AI will wipe out work or spark a labor shortage. Conversations cover how automation shifts jobs toward high-skill roles and creates new industries. They argue against rebuilding core software and explain why using established SaaS often wins. The show also digs into government IT failures, long-form reach on X Articles, and viral AI influencer monetization.
61 snips
Jan 26, 2026 • 21min
10 Ways AI Is Actually Changing Marketing
They run through ten practical ways AI is reshaping marketing today. Topics include why AI fluency is now mandatory, how AI lifts revenue per employee, and faster product-led growth. They cover personalization at scale, smarter real-time analytics, and the risk of AI theater versus revenue-driving AI. Strategy and services evolve as companies ship faster and demand new skills.
64 snips
Jan 22, 2026 • 25min
10 Counterintuitive Marketing Truths After 3,000 Marketing School Episodes
Discover why free products can be more effective than paid ads in driving growth. Boring marketing channels like SEO and email surprisingly yield the most profit over time. Learn how micro-influencers outshine expensive celebrity endorsements and why human creativity combined with AI can produce the best content. The discussion also covers the advantages of niche markets, the potential of in-person deals, and the lucrative shift towards designing products for women.
32 snips
Jan 21, 2026 • 21min
How To Grow Fast On X
Diving into the power of quality over quantity, the discussion highlights how posting less but better can boost growth on social platforms. Discovering your authentic content style is key, as over-polished posts often miss the mark. The podcast also tackles audience perception of AI-generated content and emphasizes the importance of speaking naturally. Additionally, insights are shared on how AI will reshape commerce, including the Universal Commerce Protocol that connects shoppers with merchants, while touching on the evolving landscape of shopping behavior influenced by technology.
