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Marketing School - Digital Marketing and Online Marketing Tips

Latest episodes

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Jan 9, 2025 • 22min

Is Encyclopedia Britannica planning an IPO?

Encyclopedia Britannica's surprising IPO plans stir up intrigue, especially against the backdrop of Wikipedia's dominance. The discussion shifts to Elon Musk's innovative management strategies and how AI is transforming businesses. The future of marketing agencies is explored, emphasizing the need to embrace AI for efficiency and quality. As online interactions evolve from blogs to social media, the challenges of engagement and SEO come into focus, showcasing a rapidly changing landscape for digital marketing.
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16 snips
Jan 8, 2025 • 22min

Why Mid-Market Companies Are Betting Big on ABM in 2025

Discover the power of account-based marketing (ABM) and its growing importance for mid-market companies. The discussion highlights how relatability in marketing can enhance audience connections and drive engagement. Dive into the competitive SaaS landscape and learn from shared success stories that emphasize adaptability for agencies. The evolving dynamics of AI, including challenges faced by platforms like Jasper.ai, are also examined, showcasing the complexities of retention and SEO strategies. This conversation offers valuable insights for navigating the future of marketing.
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16 snips
Jan 7, 2025 • 27min

How Chloe Shih Gained 300K IG Followers in a Week

Discover the astonishing journey of Chloe Shih, who gained 300,000 Instagram followers in just one week through captivating content and innovative editing techniques. Explore the impact of immigration on America's tech workforce and the ongoing debate around skilled visas. Delve into effective marketing strategies, highlighting the importance of audience engagement and collaboration within teams. Finally, understand the crucial connection between focus, sales, and marketing in navigating business challenges.
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13 snips
Jan 6, 2025 • 31min

Neil Patel & Eric Siu's Holiday Productivity Tips

The hosts reflect on their holiday experiences and share how to balance relaxation with productivity. They dive into the current state of affiliate marketing and explore unique tax strategies tailored for entrepreneurs. The conversation highlights missed marketing opportunities for 2025 and emphasizes the importance of adaptability in professional life. Listeners get insights into harnessing AI for enhancing marketing strategies and increasing efficiency, along with innovative lead generation techniques.
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15 snips
Jan 2, 2025 • 21min

Nvidia CEO's urinal story, and Why people hate course creators

A hilarious restroom anecdote unveils Nvidia's CEO's intense communication style and unique corporate culture. Course creators face scrutiny for exaggerated success claims, raising questions about authenticity. The conversation highlights the chasm between flashy lifestyles portrayed online and the reality of success. Fame can complicate genuine branding, sparking discussions on the benefits of prioritizing educational content over mere fame. Expect insights on navigating accountability in professional communication while maintaining authenticity.
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6 snips
Jan 1, 2025 • 24min

How This Podcast Makes $18M a Year

Discover how podcasts can generate impressive revenue, with some earning millions annually. Explore the ongoing debate about remote versus in-office work and its impact on collaboration. Learn about Amazon's advertising strategies and how product quality can make or break a brand. Uncover the intricacies of Google's ranking algorithms and the significance of branding in SEO. Plus, find out how Instagram's trial reels can enhance content engagement while healthier product trends are reshaping consumer preferences.
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Dec 31, 2024 • 23min

The Reason Why $14.6B Klarna Stopped Hiring

The discussion kicks off with Klarna's hiring freeze due to AI's impact on jobs, balancing technology with human oversight. They dive into TikTok's uncertain future and the evolving SEO landscape, emphasizing the necessity for businesses to adapt. Global SEO tactics are shifting towards 'search everywhere optimization' with AI at the helm. Innovative growth strategies include automatic content translation to broaden reach. Finally, they highlight the crucial interplay between branding and performance marketing for enhanced engagement.
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Dec 30, 2024 • 27min

The new way of doing YouTube, The average ROI per content type, Short-form videos don't convert, and more

Vlogging makes a comeback as a powerful tool for sharing personal and business stories. Dive into the surprising ROI of different content types, revealing that webinars triumph over short-form videos. Explore the evolving role of AI in industries, emphasizing a balance between human creativity and machine efficiency. Personal privacy challenges in content creation and the transformative effects of technology on job roles also get highlighted. This insightful discussion sheds light on both the potential and the pitfalls of modern digital marketing.
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26 snips
Dec 24, 2024 • 25min

The BEST Ways to Learn Marketing in 2025

Discover innovative ways to master marketing in 2025, from leveraging short-form content and newsletters to embracing community platforms. Learn how resilience and focused experimentation can turn failures into successes. Dive into the challenges of agency consolidation and acquisition integration, highlighting the importance of culture in growth. Finally, gain insights from economic trends and Jeff Bezos on innovation and philanthropy, revealing how billionaires influence today's landscape.
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Dec 23, 2024 • 23min

Answering Year-End Questions Worth Asking

As the year wraps up, reflections on business improvements take center stage. The importance of hiring top talent is highlighted, emphasizing alignment and success. There's a push to identify and eliminate inefficient practices within organizations. Time management emerges as a key focus, along with team dynamics and decision-making strategies. Financial insights reveal the challenges of managing corporate banking and currency, while the debate between investing in innovative technology versus cryptocurrency unfolds.

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