Discover the cutting-edge marketing tools set to transform strategies in 2025, like Hey Jen and Overlap, which enhance content creation and accessibility. Learn how to effectively engage global audiences, particularly non-English speakers. Also, dive into the vital role of patience in marketing, emphasizing that lasting success demands long-term commitment and resilience rather than quick wins. This insight is crucial for newcomers looking to thrive in a competitive landscape.

Discover the key marketing wins of 2024, featuring a standout success with the Karrot ABM product on LinkedIn. Explore the significance of building strong partnerships and effective recruiting strategies. Learn how content creation and webinars are driving growth in innovative ways. The hosts also delve into M&A strategies for scaling businesses and discuss emerging marketing tools that can enhance your approach. Tune in for a mix of insights that could transform your marketing tactics!

In-house creators are raking in impressive salaries, especially on platforms like TikTok. The podcast explores the ROI of influencer marketing, revealing how micro influencers often yield better results than their celebrity counterparts. The conversation dives deep into the complexities of managing these relationships and the evolving landscape of digital marketing. Tune in to discover insights that could transform your approach to influencer strategy!

Discover the transformative power of webinars as experts share how strategic topics can captivate audiences. Learn the secrets to maximizing attendance with effective email marketing and targeted outreach. The discussion highlights the importance of selecting relevant themes that resonate with attendees from diverse backgrounds. Plus, uncover tactics to engage participants from publicly traded companies, enhancing both lead generation and client relationships. Don't miss these insights to supercharge your own webinars!

Marcel Petitpas, CEO and co-founder of Parakeeto, shares his expertise on boosting agency profitability. He discusses the interconnectedness of agency operations and reveals the cycle of insolvency that many agencies face. Key metrics like delivery margin and average cost per hour are spotlighted as essential for financial success. Strategies for optimizing pricing and maximizing operational efficiency are also covered, providing valuable insights for agency owners looking to thrive in 2025.

Dive into the intricate dance between SEO and LLM optimization. Discover how ranking on Google and perplexity metrics are intertwined, and learn about the evolving landscape of search engines, including Google, Bing, and ChatGPT. The podcast also sheds light on business strategy, emphasizing the need for leaders to prioritize financial success over emotional responses during decision-making. Tune in for insights on the future of AI's role in search and the implications for marketers.

Major brands like Toyota, Walmart, and Target are re-evaluating their Diversity, Equity, and Inclusion initiatives. The discussion emphasizes prioritizing meritocracy and cultural fit in hiring practices. It explores the balance between performance and diversity, showcasing real hiring examples. Additionally, challenges faced by women in the workplace are highlighted alongside effective marketing strategies that promote workplace kindness and quality work. Tune in for a deep dive into these evolving corporate policies!

A recent legal ruling has quashed Elon Musk's massive $56 billion pay package, raising questions about justice and public perception in the business world. The conversation dives into the friction between government regulations and shareholder interests. It also contrasts the public visibility of figures like Musk against the anonymity of other entrepreneurs, reflecting on how this impacts success. Additionally, the podcast discusses the hiring challenges in marketing amidst wage inflation and offers insights on potential recruiting solutions.

Discover the secrets to going viral on LinkedIn with engaging and authentic content. Learn a five-step framework that includes focusing on trending topics and mastering copywriting techniques. Consistent posting can significantly boost your visibility, while genuine interactions foster deeper connections. Explore how to avoid the pitfalls of low-quality posts and the benefits of embracing authenticity in your engagement. Get ready to enhance your LinkedIn strategy and grow your following!

Discover the secrets to scaling LinkedIn Account-Based Marketing campaigns. The hosts emphasize the power of engagement over mere views, revealing how personal interactions can dramatically increase visibility. They also discuss the critical distinction between content that garners attention and content that drives revenue. Learn how one engaging post can turn into multiple qualified leads, showcasing hands-on marketing strategies that truly resonate with audiences.