Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
32 snips
Dec 26, 2025 • 18min
Is Storytelling the New Marketing?
Discover why the title 'storyteller' is trending in corporate roles, with companies like Vanta offering hefty salaries. Learn how storytelling makes brands stand out in the AI-dominated landscape. Neil and Eric delve into techniques like emotional roller coasters and the power of tension using 'but' beats. They analyze YouTube data, revealing optimal video lengths and the importance of impactful titles and thumbnails for virality. Understand why every founder should embrace storytelling as a core element of their strategy.
Dec 24, 2025 • 20min
What We Would Gamble On
Neil and Eric discuss strategic bets in business, highlighting crypto's potential and the importance of timing in hiring. They reveal insights on outbound email strategies, including the effectiveness of gift card incentives. The duo shares the biggest marketing wins and losses anticipated for 2025, along with the surprising revenue podcasts generate through ads and brand trust. Ultimately, they emphasize that quality leads outperform sheer volume and provide lessons from their experience in marketing and business growth.
Dec 24, 2025 • 21min
AI Law Firm Hits $100M But…
Dive into the intriguing clash of AI hype versus real-world usage. Discover the story behind Harvey AI's massive valuation despite low user adoption. Explore the retention challenges plaguing Microsoft Copilot and the impact of AI on sales teams. Unpack how companies justify AI expenses and the actual value they derive. Learn about the surprising ROI insights from ZoomInfo’s AI investments and how engineering productivity gains might be less impressive than advertised. Finally, see how AI SEO strategies stack up against traditional methods.
Dec 22, 2025 • 24min
Best Work Investment of the Year
In a surprise live discussion, the hosts dive into the top work investments of the year. They emphasize the importance of high-quality peer groups and how selective networking lunches can yield significant benefits. There’s a focus on maintaining a high talent bar during hiring to avoid the pitfalls of lower performers. The episode also touches on the value of relational wealth over monetary wealth, backed by personal stories. Plus, they share their favorite AI tools for boosting productivity and creativity in marketing.
Dec 18, 2025 • 26min
Your Hiring Strategy Is Broken (Here's Why)
The hosts dive into the nuances of hiring, revealing that sourced candidates often trounce job ads for higher roles. They emphasize the value of leveraging personal networks for executive hires to avoid costly mistakes. Cultural fit is described as a 60-day moving average, reflecting recent team dynamics. A riveting discussion unfolds about how hiring B players can lead to the infamous 'Bozo explosion.' Plus, they explore effective LinkedIn tactics and the implications of choosing services over SaaS in the business landscape.
Dec 17, 2025 • 24min
Founders Cannot Outsource Recruiting
Founders must take charge of recruiting, as early hires shape a company's culture. A-players attract other top talent, leading to a high-performance team. An expensive hire can yield significant returns if chosen wisely. Instead of micromanaging, replace underperformers to foster a self-managing team. Retention strategies should focus on understanding what top talent truly values. On the YouTube front, simpler edits are trending, and niche audiences are proving to be more lucrative than broad ones. Balance content strategy for optimal engagement and revenue.
Dec 16, 2025 • 22min
The decline of AI
The narrative around AI's decline may be misleading, according to the hosts. They challenge growth charts, emphasizing that enterprise coding revenue remains strong despite consumer tool churn. Discussions cover unrealistic growth expectations and the significance of data verification. The shift in marketing strategy away from chasing tools towards focusing on KPIs is highlighted, along with insights into AI data accuracy and the role of data labeling in model training. Skepticism about outputs and maintaining rigorous standards in AI implementation are strongly advised.
Dec 15, 2025 • 19min
The Strip Club Sales Lesson That 10x's Your Pricing
The hosts debate the challenges of running a company compared to parenting. They share a fascinating lesson on how scarcity can increase perceived value, using a strip club story as a backdrop. The discussion shifts to the pitfalls of fake scarcity for enterprise buyers. They also explore how AI is altering marketing strategies, especially in coding versus marketing expenditures. Lastly, they emphasize the importance of differentiation with software and services as the landscape evolves.
17 snips
Dec 11, 2025 • 20min
Why AEO is Overhyped
A debate unfolds over whether answer engine optimization (AEO) is overhyped, with insights on ChatGPT's current traffic vs. traditional search. The long-term importance of AI search is emphasized, suggesting multiple platforms will serve various needs. Real-world AI ROI stories from major companies illustrate increased efficiency. Discussion touches on potential job impacts, advising marketers to embrace AI skills. The duo also shares their top AI stock picks and stresses the importance of rapid experimentation in marketing strategies.
10 snips
Dec 10, 2025 • 21min
Rich or King?
Explore the intriguing 'Rich vs King' debate, where wealth and control collide. Discover how Microsoft and SAS Institute illustrate the trade-offs between financial gain and power. Hear insights on balancing ambition with family life and the importance of compounding for long-term growth. Learn why persistence and niche focus, like HVAC, can outshine raw IQ in entrepreneurship. Finally, delve into the evolving priorities of marketers in today's landscape, emphasizing smart hiring and leveraging team strengths.
