Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
29 snips
Dec 4, 2025 • 19min
What's Working For Us In Marketing Right Now?
Discover innovative B2B marketing strategies for 2025 and 2026. Learn how acquiring failing SEO tools can be a game-changer. Dive into the benefits of corporate webinars and in-person events for lead generation. Explore AI-driven SEO tactics and the importance of platform-specific content hooks. Hear about using sponsored speaking engagements to enhance reach and retention. Plus, insight on Peter Thiel's focus approach and motivating enterprise sales through peer comparisons. Elevate your marketing game with real-world advice!
8 snips
Dec 3, 2025 • 22min
Why SpaceX is Not For Everyone
Neil Patel and Eric Siu discuss the challenges of SpaceX-level work culture and its impact on families. They reveal their innovative marketing plans for 2026, emphasizing the effectiveness of riffed videos over scripted ones. The duo shares insights on improving thumbnails and packaging to enhance engagement. They explore the importance of aligning content with sales-driven topics and highlight the benefits of live events and roundtable formats. Additionally, they weigh the pros and cons of hiring influencers versus focusing on internal talent.
11 snips
Dec 2, 2025 • 27min
How Big Of a Tradeoff is Hiring Top Talent During Scaling?
Discover the secrets to hiring top talent during scaling. The hosts explain how downturns reveal true performers and share insights on the founder mindset driving culture and growth. Learn about the challenges of integrating acquisitions and maintaining a strong agency culture. They also discuss the balance between hiring quality versus speed, the importance of topgrading to raise talent standards, and how leaders can set a culture of hustle by leading by example. Real stories highlight the ups and downs of building successful teams.
62 snips
Dec 1, 2025 • 23min
Why Gemini 3 Is A Godsend For Marketers
The discussion revolves around Google’s Gemini 3 and its transformative impact on marketing. They explore how AI Studio and Nano Banana are reshaping workflows and driving efficiency. Insights into Google's competitive edge against ChatGPT, along with the strategic advantages of TPUs over NVIDIA, are covered. The hosts also tackle the concept of an AI startup bubble and share tactics for avoiding 'AI slop' in outputs. Hiring strategies based on metrics and fostering a strong culture of innovation are highlighted as keys to scaling success.
44 snips
Nov 27, 2025 • 18min
These Are the 3 First Marketing Hires You Should Make
Discover the three essential marketing hires for 2026 to boost your team. Learn how micro influencers deliver impressive ROI and why data analytics talent is crucial for optimizing resources. Dive into the significance of digital PR in today's AI-driven landscape. Explore the innovative vibe growth marketing manager role, and understand how the evolving CMO position impacts strategy. Finally, don't underestimate email's power as a top revenue generator with effective segmentation and automation.
14 snips
Nov 26, 2025 • 25min
Why GEO Startups Are F**ked
Dive into the world of AI GEO startups, where huge funding often overshadows minimal annual revenue. Discover why services like digital PR may outlast pure SaaS models in the long run. Hear insightful discussions on the significance of real friendships in business versus transactional ties. The journey of bootstrapped billionaires highlights the power of compounding wealth. Throughout, themes of authenticity in relationships shine, emphasizing that values and culture are essential for lasting success.
15 snips
Nov 25, 2025 • 19min
If I Wanted Enterprise Leads From Podcasts I’d Sponsor These
Uncover the secrets of generating enterprise leads through effective podcast sponsorships. Discover which types of podcasts attract high-level decision-makers. Learn why traditional podcast ads may not resonate with procurement teams. Explore alternative avenues like awards and RFPs for lead generation. Dive into insights about brand trust and the impact of company longevity on enterprise clients. Plus, get the scoop on the latest market trends and comparisons between top SEO tools. Tune in for valuable marketing strategies!
9 snips
Nov 24, 2025 • 26min
Why Elon, Bezos and US Generals Ban PowerPoint from Meetings
Top leaders like Elon Musk and Jeff Bezos ban PowerPoint to encourage deeper thinking and sidestep lazy bullet-point culture. Instead, they advocate for six-page memos, which spark analysis and debate. While slides can work for all-hands or external presentations, they emphasize the importance of pre-reading materials for effective meetings. The discussion also touches on the challenges of personal branding, burnout, and key-man risk as founders scale their businesses beyond their own names.
24 snips
Nov 20, 2025 • 22min
Why Our Thoughts On Influencer Marketing For Ourselves Have Changed
Discover the evolving mindset on influencer marketing and learn how deals can offset rising content production costs. Dive into the real numbers behind content budgets and see how to turn a money-losing podcast into profit with direct sponsorships. Explore why spontaneous planning often outshines scripted content. Plus, gain insights into improving algorithm rankings by prioritizing authority and freshness, while sidestepping common pitfalls with LLMs. A treasure trove of strategies for savvy marketers!
6 snips
Nov 19, 2025 • 36min
Why is Organic Content So Expensive?
The hosts dive into the soaring costs of content creation, revealing a steep $250k for in-house efforts. They discuss the pitfalls of agency work and the benefits of hiring nearshore talent for better quality and cost efficiency. Discover how data-driven insights and intimate events drastically outperform traditional webinars in generating revenue. The conversation also emphasizes crafting targeted content for enterprise clients, leveraging in-person engagements to foster valuable relationships, and the unexpected potential of networking.
