Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
10 snips
Sep 15, 2025 • 21min
AI Doesn't Drive Revenue Today!
Businesses are leveraging AI in marketing but failing to see real revenue boosts. The focus on shiny tools overshadows effective, KPI-driven strategies. There's a pressing need for organizations to enhance their AI fluency and push experiments toward actual results. Additionally, the podcast delves into recent corporate layoffs linked to AI, highlighting the deeper economic implications amid a weakening job market and rising interest rates. Making sense of AI's potential and challenges is crucial for navigating today’s marketing landscape.
16 snips
Sep 11, 2025 • 20min
Millionaire CEO’s PR Disaster, Elon’s Visionary Skills, and the $28B Pop Mart Lesson From China
A millionaire CEO's controversial hat incident at the U.S. Open sparks a fiery discussion on brand reputation management. Elon Musk's visionary communication style is dissected, revealing valuable lessons in strategic planning. The rise of Pop Mart in the Chinese toy market showcases effective customer engagement with collectible blind boxes. Insights on global market strategies emphasize learning from competitors, while innovative practices in China reflect a blend of authenticity and adaptation. Perfect for entrepreneurs looking to navigate modern business challenges!
27 snips
Sep 10, 2025 • 26min
Agency Trends, Capitalism vs Socialism, and Gary Vee’s Blueprint for the Next Generation
Explore the latest trends in agency growth and revenue, emphasizing the power of outbound marketing. Delve into a thought-provoking debate on capitalism versus socialism, spotlighting their effects on motivation and productivity. Discover how different content formats can engage audiences in unique ways, from high-stakes narratives to viral videos. Plus, hear insights on navigating economic challenges and fostering effective B2B sales strategies. A blend of marketing savvy and political discourse awaits!
41 snips
Sep 9, 2025 • 22min
How to Create Content for AI, Gymshark’s Sorority Play, and Rethinking Burnout
Content creation is evolving, shifting from keywords to in-depth topics, significantly influenced by AI's impact on SEO. Engagement on platforms like Reddit and YouTube is becoming crucial for authentic connections. The discussion also delves into Gymshark's clever sorority sponsorships as a cost-effective marketing strategy. Additionally, the hosts address the common struggle with burnout, emphasizing the importance of motivation and celebrating small wins to maintain morale in the workplace.
46 snips
Sep 8, 2025 • 20min
AI Is Killing Junior Jobs, Here’s What’s Replacing Them
AI is dramatically reshaping the job market, reducing junior roles while increasing demand for senior talent. The conversation highlights the urgent need for upskilling as educational systems adapt to prepare future workers. Listeners learn how personalized and gamified learning approaches can enhance career success. Additionally, the effects of AI on employment trends, including mid-level positions, are examined, along with prospects for universal basic income in this evolving landscape.
30 snips
Sep 4, 2025 • 33min
Top Talent Left Zuck for Elon, Cloudflare’s Bold Bet, AI Pilots Keep Failing, and YouTube’s AI Advantage
The podcast dives into the mass movement of AI talent from Meta to Elon Musk’s XAI, driven by better workplace culture and financial rewards. It discusses the harsh realities of angel investing and the unpredictable nature of AI startups. YouTube's innovative Gemini AI is examined for its potential impact on content creation, addressing how to balance viewer expectations with creator needs. Finally, the conversation emphasizes the crucial role of training and revenue alignment in managing talent effectively in today's digital landscape.
24 snips
Sep 3, 2025 • 24min
$3.6M SaaS Founder Starts Selling Courses, The Video Formula That Made $500K
Discover how to manipulate algorithms for viral success and the remarkable journey of a young SaaS founder. The importance of staying focused in business is emphasized, alongside tips for evaluating investment opportunities. The risks of shiny distractions are discussed, as well as the interplay between interest rates and market assets. Explore effective video marketing strategies that can transform startup growth, highlighting the role of organic content and social media in achieving impressive revenues.
12 snips
Sep 2, 2025 • 15min
AI for Agencies, Content From CEOs... What’s Actually Worth Doing?
Explore how AI is changing the landscape for agencies while highlighting the irreplaceable value of human relationships in client services. Discover the importance of executives crafting content that truly speaks to their audience and uses personal experiences to build trust. Dive into strategic content approaches that enhance online presence and engagement, emphasizing tailored strategies to connect effectively with target markets. This lively conversation reveals priceless insights for navigating the future of marketing.
30 snips
Sep 1, 2025 • 16min
How We Maximize Conference ROI and the Truth About Google vs. ChatGPT
Discover strategies for maximizing ROI at conferences, with a focus on relationship-building and proactive networking, especially through LinkedIn. The discussion shifts to the evolving search landscape, comparing the growing role of ChatGPT against Google's longstanding dominance. Tune in for insights on how AI is transforming user intent and search behaviors, as personal anecdotes reveal a shift toward chat-based exploration over traditional search methods.
52 snips
Aug 28, 2025 • 17min
How ChatGPT's Search Algorithm Works, Is ChatGPT the New Distribution?, AI Recruiters vs. Humans, Does Traffic Even Matter Anymore?
Explore the inner workings of ChatGPT's ranking model and why fresh content is vital for visibility. Discover how AI is revolutionizing distribution channels in marketing. Learn about the shift towards AI and paid models in recruitment, where efficiency meets applicant satisfaction. The discussion also highlights the debate over traffic metrics, questioning their connection to revenue. Finally, see how personal development in AI skills is redefining hiring standards and shaping corporate culture.
