Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
Aug 26, 2025 • 21min
How Piggybacking on Big Brands Drives Sales + Is Liquid Death’s Hype Killing Its Brand?
Explore how brands can ride the wave of popular culture to boost sales, as illustrated by Nintendo and a quirky dinner service. Delve into the viral nature of controversial content and the balance needed for brand identity. Discover the pressures faced by funded brands like Liquid Death and the quest for maintaining quality in a crowded market. The discussion also touches on the complexities of sustaining celebrity status in a fast-paced world, offering a humorous look at unexpected water quality issues.
6 snips
Aug 25, 2025 • 34min
Will Lower Rates Spark a Marketing Boom?, Hormozi’s $105.5M Funnel & Why Everyone Hates Course Sellers
The hosts dive into how lowering interest rates could ignite marketing strategies for small to medium businesses. They critically assess the course-selling industry, likening it to a Ponzi scheme, while offering insights from Alex Hormozi’s successful webinar. The discussion also highlights shifts in advertising budgets and the emerging dominance of independent agencies. Emphasizing long-term growth amidst financial pressures, they share practical strategies for sustainable marketing in a changing economy.
73 snips
Aug 21, 2025 • 23min
AI Is Changing the Workplace, Agency Reality Check, Cold Emails That Work, and Marketing’s New Price Tag
Explore how AI is reshaping the workplace and the evolving roles within healthcare and education. Delve into the contrasting dynamics of SaaS valuations and the challenges agencies face in a tightening market. Learn how gaming can enhance learning experiences. Discover the implications of rising marketing costs on businesses and effective strategies for cold emailing to generate leads. Understand the performance gaps in the agency landscape and why adaptation to technological disruptions is crucial for success.
36 snips
Aug 20, 2025 • 21min
The Truth About Personal Brands, $236K to Manage a CEO, LinkedIn vs. X, and AI’s Biggest Shift
Discover the rising significance of personal branding in today’s digital landscape. Uncover the challenges of launching a media company and balancing distribution with a strong personal brand. Learn why managing a CEO's online presence can command a hefty salary, and how a compelling mission drives employee dedication at spaces like SpaceX. Explore the contrasting dynamics of LinkedIn and X, where one clings to tradition while the other embraces change. Dive into AI's transformative impact on work expectations as technology continues to evolve.
45 snips
Aug 19, 2025 • 24min
You Think Your Views Matter?, The Government Paid $620M for a Website, SEO Is Back!, $22B vs. $3.5B Startup
Discover why having a strong audience influence trumps mere follower counts. Delve into the evolution of performance-based marketing and the pros and cons it entails. Learn about the resurgence of SEO thanks to AI advancements and how it's reshaping digital marketing strategies. The discussion also contrasts tech startups Brex and Ramp, spotlighting Ramp's execution and innovation in the corporate card market. This engaging conversation covers the vital connections between strategy, execution, and competitive dynamics.
34 snips
Aug 18, 2025 • 22min
Easiest Way to Grow Your LinkedIn Following as an Entrepreneur (But Should You Do It?)
Discover effective strategies for expanding your LinkedIn following with bold and authentic communication. Explore the power of using controversial content to boost visibility while considering the risks to your brand. Learn how recruitment and strong personal relationships enhance business growth. Understanding hiring values, trust, and building solid teams can transform your marketing efforts. Embrace a multi-channel approach and watch your network flourish!
43 snips
Aug 14, 2025 • 35min
Ryan Trahan’s Bike Boom, AI’s Winners & Losers, and the SEO Comeback
Explore the innovative world of influencer marketing and how unique partnerships can drive revenue growth. Delve into the importance of ideation in content creation and the shifting economic signals affecting consumer behavior. The integration of AI is reshaping marketing strategies, transforming traditional SEO tactics, and enhancing business efficiency. Discover insights into consumer preferences in the automotive industry and how companies can leverage these trends for better market understanding.
9 snips
Aug 13, 2025 • 18min
Female Models Close 67% More Deals, the Hidden Costs in Ad Targeting, and Snapchat’s Money Play
Discover how FIMO models can increase sales close rates by 67% through the captivating psychology of beauty. Dive into cultural shifts reshaping marketing strategies, emphasizing the need for authenticity and ideal customer insights. Explore the evolution of advertising on platforms like Snapchat, which offers significant ROI, especially for younger audiences. Gain insights into streamlining marketing efforts with integrated tools and discover how dynamic branding can make all the difference in a competitive landscape.
12 snips
Aug 12, 2025 • 16min
Closing More Leads, Losing Google Traffic, and Calling Out SEO’s Biggest Lie
Dive into the creative marketing strategies of Erewhon and discover the surprising earnings of top OnlyFans creators. The conversation explores how entitlement can hinder success and weighs the roles of luck and hard work in achieving business milestones. Networking is emphasized as a crucial avenue for growth, while the hosts share insights on precision targeting using LinkedIn for B2B marketing. Tune in for an analysis of Google's search traffic fluctuations and Reddit's struggles with algorithm changes.
10 snips
Aug 11, 2025 • 18min
Luxury Grocery Retention, OnlyFans Earnings, and the Role of Luck in Getting Rich
Explore how Air One cleverly uses glass jars to boost customer retention while also discussing fascinating income disparities among OnlyFans creators. Discover how entitlement can derail success in the fast-paced financial world. The conversation dives into the critical balance of luck versus hard work in entrepreneurship, shared through personal stories and insights. Finally, the role of luck in company valuations is examined, underscoring the influence of timing on business success.
