Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
Nov 17, 2025 • 15min
1 Millionaire vs Billionaire Mindset
Explore the fascinating contrast between millionaire and billionaire mindsets. Discover how billionaires focus on monopoly power and pricing strategies over mere accumulation. Learn about the importance of compounding versus selling for long-term success. The hosts delve into examples of tech giants like Google and Amazon, showcasing their durable competitive advantages. Personal reflections on growth and identity add depth, making this discussion a must-listen for aspiring entrepreneurs.
32 snips
Nov 13, 2025 • 22min
Fictional Character Generates Millions in Pipeline
Discover how parody personas are revolutionizing B2B marketing as a fictional character created by CompAI garners millions of impressions. The hosts dive into the allure of humor and entertainment in brand storytelling, explaining its direct impact on lead generation. They also explore Peter Thiel's controversial email dissecting millennial sentiments, as well as the influence of economic pressures on younger voters. Gain insights on leveraging viral narratives and polarizing content for amplifying brand reach in today’s fast-paced digital landscape.
17 snips
Nov 12, 2025 • 33min
The Two Main Factors That Drive Business Success
Dive into the intriguing balance between profitability and customer loyalty, where leads become the fuel for growth. Discover how proprietary data and engaging storytelling can help brands stand out in an AI-dominated market. The hosts share innovative B2B strategies centered around events and relationships, showcasing the importance of human touch. They also explore effective recruiting methods, emphasizing role-playing and referrals to streamline hiring processes. Finally, learn why entering established markets often proves more beneficial than being first.
42 snips
Nov 11, 2025 • 16min
Don't Outsource Your Writing To AI!
Explore the intriguing dangers of AI-generated content, from fabricated metrics to unchecked quality. The hosts reveal a viral post created by AI and discuss the implications of relying solely on automation. They emphasize the need for clear AI guidelines and human review to maintain credibility. Insights on AI market valuations and the critique of consultants claiming AI can replace agencies provide a thought-provoking perspective. They also analyze the balance between viral marketing and retaining loyal customers.
25 snips
Nov 10, 2025 • 19min
CEO: I Am Cutting My $200K/Year Employees in Favor of $50K/Year Employees
The resurgence of live streaming is transforming engagement strategies. Creative branding shines through experiences like Capital Camp, featuring unexpected faith-based themes. Marketers explore SMS innovations boosting connection rates, while the debate between blogging and YouTube rages on. The challenges of AI in marketing highlight the risks of low-quality outputs and the pressure for cost efficiency. As companies pivot, the discussion on hiring trends reveals a preference for younger employees seeking growth, contrasting with traditional higher salary roles.
26 snips
Nov 6, 2025 • 23min
How ChatGPT Ads Will Make You Rich
Dive into the world of ChatGPT ads, where memory features are revolutionizing digital marketing! Discover how personalized ads can turn conversations into conversion funnels. With OpenAI hiring ex-Meta talent, there's a projected $25B ad revenue opportunity on the horizon. Learn the 'Big Mario marketing' principle, emphasizing outcomes over products. Plus, the importance of directness in business strategies is explored—keeping communication clear can prevent issues before they snowball. Get ready for the future of advertising!
27 snips
Nov 5, 2025 • 22min
Founder Who Built 8 Billion Dollar Companies - the CEO Should Be in Everything
Founders and CEOs thrive by being hands-on in every aspect of their business, as emphasized through Brad Jacobs' leadership style. Neil and Eric dissect the benefits and drawbacks of the 'fruit fly' mindset—hovering everywhere can create both clarity and chaos. They highlight the importance of All Hands meetings for maintaining team motivation and alignment. Examples from leaders like Jensen Huang and Elon Musk illustrate how direct involvement can drive a company’s vision. They also introduce the QDSSA framework for effective problem-solving!
9 snips
Nov 4, 2025 • 20min
The Hard Numbers Around Layoffs Today
They dive into the wave of layoffs hitting giants like Amazon and Microsoft, debating if AI advancements or pandemic-era overhiring are to blame. Insightful analysis of ADP's job reports reveals conflicting labor trends, while they explore the rising efficiency of AI in the workplace. The discussion includes the impact of layoffs on company profitability and how consulting firms might adapt to the AI-driven future. Striking marketing moves from Disney and Google spark curiosity about their implications, rounding out a thought-provoking dialogue.
11 snips
Nov 3, 2025 • 23min
Should Entrepreneurs Sell Courses?
Explore the real ROI of selling online courses, with insights on using them as low-margin tripwires for customer acquisition. Discover how packaging and craftsmanship can lead to viral success on YouTube. The hosts debunk myths about AI SEO and geo optimization while emphasizing the importance of going live in the evolving landscape of digital marketing. They also discuss the stigma surrounding course creators versus content marketers, and the value of authenticity in engaging with audiences.
37 snips
Oct 30, 2025 • 21min
Listicles Drive 9 in 10 Third-Party Mentions in AI Search
New findings reveal that listicles dominate AI search, generating a staggering 90% of mentions. The hosts dive into how algorithms will filter out spam and prioritize authority instead. They discuss the impact of remote work dynamics on company efficiency and the importance of strong, lasting relationships in marketing. Additionally, they analyze the challenges of lead volume in a sluggish economy, and the strategic decisions businesses face between moving upstream or raising prices to sustain growth.
