Marketing School - Digital Marketing and Online Marketing Tips

The K-Shaped Future of Work

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Feb 5, 2026
They map the K-shaped labor split where senior talent accelerates while junior roles shrink. They discuss AI setting a new seven-to-ten quality baseline and the coming flood of cheap AI content. They cover why taste, speed, and bias to action create unfair advantages and how in-person culture and vendor shifts shape future teams.
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INSIGHT

K-Shaped Labor Market Driven By AI

  • AI is creating a K-shaped labor market where senior roles rise while junior hiring declines.
  • High-agency seniors who combine domain knowledge with AI will win the most value from automation.
ADVICE

Refine AI Drafts To A Ten

  • Use AI to produce a solid "seven or eight" draft, then spend your time refining to a ten using human taste.
  • Treat AI outputs as time-savers, not finished products, and iterate quickly to differentiate.
INSIGHT

Impact Over Performative Process

  • Teams that prioritize impact, user experience, and reduce complexity outperform those obsessed with process.
  • Team A traits (agency, taste, product sense) beat Team B's performative engineering in an AI world.
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