Marketing School - Digital Marketing and Online Marketing Tips 10 Counterintuitive Marketing Truths After 3,000 Marketing School Episodes
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Jan 22, 2026 Discover why free products can be more effective than paid ads in driving growth. Boring marketing channels like SEO and email surprisingly yield the most profit over time. Learn how micro-influencers outshine expensive celebrity endorsements and why human creativity combined with AI can produce the best content. The discussion also covers the advantages of niche markets, the potential of in-person deals, and the lucrative shift towards designing products for women.
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Use Free Products As Primary Acquisition
- Give away a valuable product or trial to acquire users instead of overspending on ads.
- Monetize later via backend upsells and product-qualified leads.
Boring Channels Often Outperform Viral Bets
- Invest in
Bias To Action Trumps Raw Intelligence
- Prioritize high-agency people who move fast and iterate frequently.
- Speed and bias to action beat pure intelligence in AI-era execution.