Marketing School - Digital Marketing and Online Marketing Tips 10 SEO Lessons That Still Work in the AI Era
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Jan 28, 2026 They break down 10 SEO lessons that still work in the AI era. Topic clusters and deep topical coverage beat keyword tricks. Free tools and partnerships drive links and brand attention. SEO now spans YouTube, Reddit, Wikipedia, and LLM citations. Execution and refreshed original content trump strategy decks while old link-building tactics resurface.
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Topic Clusters Over Keywords
- SEO has shifted from individual keywords to deep topic clusters that cover a subject comprehensively.
- Neil Patel explains that covering all facets of a topic signals authority to modern search and AI systems.
Build Free Tools As Link Magnets
- Build free tools or lightweight products to attract backlinks and citations as a growth tactic.
- Neil Patel advises using inexpensive AI-enabled tooling to create link magnets that boost rankings and brand goodwill.
Search Signals Come From Many Surfaces
- Search signals now come from many surfaces: YouTube, Reddit, Wikipedia and LLMs influence answers.
- Eric Siu highlights that SEO is effectively 'search everywhere' optimization across platforms.