Marketing School - Digital Marketing and Online Marketing Tips The True Economics & ROI of a Super Bowl Ad.
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Feb 2, 2026 They break down why Super Bowl ads often do not make financial sense and reveal hidden costs that push total spend well beyond the media buy. The conversation compares TV buys to digital ads, influencers, and low‑fi creative for efficiency. They model long‑term marketing math, discuss brand value metrics like CAC and LTV, and explain how AI speeds up high‑value marketing work.
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Super Bowl Ads Often Lose Money
- Super Bowl ads rarely make sense from a profit standpoint because true all-in costs far exceed the $7–10M media buy.
- Neil Patel and Eric Siu note total committed costs usually land in the $20M+ range once production, talent, and required additional buys are included.
Budget The Full All-In Cost
- Count production, talent, and network-mandated additional media buys when budgeting a Super Bowl spot.
- Treat $16M as a low-end estimate and expect costs commonly in the $20M+ range if you “do it right.”
Brand Value Must Translate To Metrics
- Brand value shows up as lower CAC, pricing power, and better retention rather than mere awareness.
- Eric Siu argues the economic effects of a brand investment should be measured by changes in CAC, LTV, and retention.
