Kasim Aslam

Kasim Aslam, a serial entrepreneur and co-founder of Pareto Talent, shares his expertise on leveraging outsourced talent for eCommerce success. He highlights the importance of hiring international talent to enhance operational efficiency and allow CEOs to concentrate on growth. Kasim discusses effective delegation strategies and shares insights on hiring exceptional virtual assistants. He also explores the synergy between AI and offshore outsourcing, revealing how it can boost productivity and transform business operations.

Exploring AI strategies in marketing, leveraging long-form YouTube ads, Google's 7-11-4 rule for engagement, multiplying content with AI, Amazon's operational insights, and the importance of leadership in scaling organizations.

Farewell episode with Kasim Aslam reflecting on lessons learned, challenges faced, and memorable moments in podcasting. Discusses power of podcasting, importance of curiosity, and effective communication. Heartfelt send-off with humor and sincerity.

Kasim Aslam, an entrepreneur who sold his company to an AI-backed titan, joins to discuss the future of small agencies. Topics include aligning with the universe, staying nimble and AI-savvy, advancements in copywriting and event managing, the need to pivot and innovate, and navigating the agency cosmos with AI as your co-pilot.

Kasim Aslam, a Google Ads expert and former co-host with a portfolio of 17 businesses, dives into the evolving landscape of digital marketing. He argues that the old playbook is obsolete as AI and automation change the game. Instead of shortcuts, he advocates for the unscalable work that nurtures real connections. The conversation also highlights how focusing on human relationships can lead to lasting customer loyalty, especially as brands gear up for the competitive Black Friday and Cyber Monday. Join him for insights on navigating this new era!

Digital marketing experts Neil Patel and Eric Siu, along with search engine marketer Kasim Aslam and advertising specialist Ralph Burns, discuss the impact of AI on organic search traffic. They delve into AI-generated content and its potential to hijack clicks, Google's Search Generative Experience (SGE) and its impact on website traffic. The speakers debate the effectiveness of Google's citation system and the rise of stolen clicks. They also explore Google's revenue playbook, long-term strategy, and the importance of content creators for Google's success.

Ralph Burns and Kasim Aslam, seasoned marketers with a wealth of experience, delve into five pivotal marketing opportunities for 2024. They reveal the importance of aligning with your audience over mere brand recognition, emphasizing pre-awareness targeting for effective outreach. The duo discusses leveraging YouTube's vast potential through collaborations with mid-tier creators. They also highlight the need to diversify strategies beyond conversion campaigns, advocating for a balanced approach that fosters customer loyalty and long-term engagement.

Digital marketing expert Kasim Aslam joins hosts to discuss the challenges agencies face in the age of automation and AI. They highlight the importance of delivering value beyond media buying, transitioning to performance-based models, and adapting to the evolving digital marketing landscape.

Kasim Aslam, a self-made entrepreneur and digital marketing expert, shares his inspiring journey from hustling candy as a child to creating multiple successful companies. He emphasizes the importance of starting small and mastering team-building over chasing big ideas. Kasim discusses life's lessons from resilience in failure, financial discipline, and the vital skill of recruiting top talent. His unique 'quarter principle' reveals how movement leads to opportunity, regardless of initial setbacks, making this a must-listen for aspiring entrepreneurs.

Join Kasim Aslam, a digital marketing expert and former co-host of the show, as he teams up with Ralph Burns to dissect a transformative case study in personal injury law marketing. They unveil how to leverage Google's extensive data and Meta's ad algorithm to reduce costs per signed case significantly. Learn about the pivotal role of effective lead tracking, advertising techniques, and overcoming roadblocks. Even if you're outside PI law, their insights on blending search and social ads can elevate your client acquisition game!