Kasim Aslam, a serial entrepreneur and co-founder of Pareto Talent, shares his expertise on leveraging outsourced talent for eCommerce success. He highlights the importance of hiring international talent to enhance operational efficiency and allow CEOs to concentrate on growth. Kasim discusses effective delegation strategies and shares insights on hiring exceptional virtual assistants. He also explores the synergy between AI and offshore outsourcing, revealing how it can boost productivity and transform business operations.

Exploring AI strategies in marketing, leveraging long-form YouTube ads, Google's 7-11-4 rule for engagement, multiplying content with AI, Amazon's operational insights, and the importance of leadership in scaling organizations.

Farewell episode with Kasim Aslam reflecting on lessons learned, challenges faced, and memorable moments in podcasting. Discusses power of podcasting, importance of curiosity, and effective communication. Heartfelt send-off with humor and sincerity.

Kasim Aslam, an entrepreneur who sold his company to an AI-backed titan, joins to discuss the future of small agencies. Topics include aligning with the universe, staying nimble and AI-savvy, advancements in copywriting and event managing, the need to pivot and innovate, and navigating the agency cosmos with AI as your co-pilot.

Ready to take your business operations up a notch?   In this episode, Erik is joined by Kasim Aslam. The pair talk about why Kasim has begun hiring for key roles from global talent pools.   Kasim talks about potential cost savings that come with outsourcing certain tasks and why international workers are some of the most loyal and desirable — this video has got it all!   We'll show you exactly how offshore hiring could help transform your company's workflows into something special; don't miss out on these invaluable insights!   Enjoy the episode!   Did you know you can listen to the Franchise Secrets Podcast on your favorite platforms?   Spotify: https://open.spotify.com/show/4BpskQS...   Apple Podcasts: https://podcasts.apple.com/us/podcast...     Learn more about my franchisee mastermind here: www.franchisetribe.com ⬅     Learn more about my franchisor mastermind here: www.franchisortribe.com ⬅     Learn more about my passive investing mastermind here: www.tribeofinvestors.com ⬅     Want to buy a franchise? Connect with me here: https://forms.gle/n4JedEuU5p7asE617 ⬅     Want to franchise your business? Connect with me here: https://forms.gle/n4JedEuU5p7asE617 ⬅     Don't forget to subscribe to the Franchise Secrets Youtube channel so you don't miss out on any content! http://www.youtube.com/channel/UCGL_D....     Add Erik as a friend on Facebook: https://www.facebook.com/erik.v.horn/     Follow Erik on Instagram: https://www.instagram.com/erikvanhorn/     Connect with Erik on Linkedin: https://www.linkedin.com/in/evanhorn/     Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert.

Digital marketing experts Neil Patel and Eric Siu, along with search engine marketer Kasim Aslam and advertising specialist Ralph Burns, discuss the impact of AI on organic search traffic. They delve into AI-generated content and its potential to hijack clicks, Google's Search Generative Experience (SGE) and its impact on website traffic. The speakers debate the effectiveness of Google's citation system and the rise of stolen clicks. They also explore Google's revenue playbook, long-term strategy, and the importance of content creators for Google's success.

"Marketing Against The Grain" hosts Ralph Burns and Kasim Aslam discuss optimizing paid marketing, including pre-awareness targeting, YouTube potential, and collaboration with mid-tier creators. They emphasize the importance of audience alignment over brand recognition and explore the effectiveness of website conversion campaigns on Meta. The podcast also delves into the concept of red ocean vs blue ocean in marketing and the potential of lead ads on platforms like HubSpot and Salesforce. Additionally, the speakers discuss marketing opportunities with Meta and Google, as well as the importance of understanding the sales funnel and the trade-off between time and money in marketing.

Digital marketing expert Kasim Aslam joins hosts to discuss the challenges agencies face in the age of automation and AI. They highlight the importance of delivering value beyond media buying, transitioning to performance-based models, and adapting to the evolving digital marketing landscape.

Kasim Aslam, founder of a thriving Google Ads agency, now dedicates his efforts to helping entrepreneurs scale by connecting them with exceptional executive assistants from emerging markets. He discusses the transformative power of international talent, particularly from countries like Argentina and Colombia, highlighting how these assistants can greatly enhance operations. Kasim offers insights on creating an effective hiring system and emphasizes the importance of strategic delegation, enabling businesses to grow sustainably while making a global impact.

Celebrating his legacy, Kasim Aslam reflects on Google ads evolution, AI ethics, and conspiracy theories. His insights challenge and enrich digital marketing understanding. From lowering CPAs to Google vs. Facebook, Kasim's hot takes highlight the dynamic nature of digital platforms and the importance of adapting to technological advancements.