Operation Agency Freedom - The #1 Podcast for Digital Agency Owners Who Want to Scale and Exit Their Business

The Future of Small Agencies

Jan 3, 2024

Kasim Aslam, an entrepreneur who sold his company to an AI-backed titan, joins to discuss the future of small agencies. Topics include aligning with the universe, staying nimble and AI-savvy, advancements in copywriting and event managing, the need to pivot and innovate, and navigating the agency cosmos with AI as your co-pilot.

31:12

Creator website

Episode guests

Kasim Aslam

AI Summary

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Adapting to AI technology is crucial for agencies to stay ahead and leverage automation in media buying.

Small agencies can thrive by incorporating AI technology into their services, while larger agencies need to find ways to add value that AI cannot replicate.

Deep dives

The Rise of AI in the Marketing Industry

In this podcast episode, the host interviews Cosum Ocelom, an expert in Google Ads and AI technology. The discussion revolves around the role of AI in the future of agencies and the implications it has for the industry as a whole. Cosum shares his own experience of selling his agency to a private equity-backed Martec company that focuses on AI technology. They talk about how AI is already being used by platforms like Google and Facebook to automate campaign optimization and create AI-driven advertisements. The conversation highlights the importance of agencies adapting to the AI revolution and exploring new ways to leverage technology to stay ahead.

Introduction

2min

Journey in the Digital Marketing World and the Value of Uncomfortable Situations

3min

The Evolution and Exit of Solutions 8: From Custom Software Development to Google Ads

7min

Exploring the Impact of Pixis, an AI-backed Private Equity Firm, and the Future of the Agency Space

2min

Advancements in Video Editing and Automated Ads

3min

The Future of Small Agencies in the Age of AI

14min

Feeling a bit curious about how AI's shaking up the agency world and the future of small agencies? You're in the right place, my friend.

This one's a goldmine - Kasim Aslam drops by to chat about the wild ride of selling his company, Solutions Eight, to an AI-backed titan. Get this - the journey was more about aligning with the universe than just cashing in big. And the best part? He's sticking around as the CEO.

We're gonna dive deep into how small agencies can stay afloat (spoiler: think nimble and AI-savvy) and why Kasim’s betting big on AI-driven services. We're also touching on how advancements are pumping up efficiency in everything from copywriting to event managing.

But it ain't all rainbows - with AI stepping into jobs, we're hashing out the need for agencies (and all of us, really) to pivot and innovate or risk becoming space dust.

So, if your brain's itching for insights on navigating the agency cosmos with AI as your co-pilot, and you wanna hear how Kasim rocked a multi million deal, then buckle up, my friend; this episode's for you!

And hey, want to trail Kasim’s journey even after we sign off? Swing by his socials at @Kasamaslam.

Discussion Points

00:00 Intro

04:46 Exciting plans to discuss marketing strategies.

08:36 Decided to sell, universe aligned, successful exit.

10:46 Market shift, leaving money, financial advice essential.

14:26 Google builds campaigns, manual intervention more effective.

18:32 Shifted to consulting to help agencies survive AI.

20:09 Attribution discrepancy requires human intervention for AI optimization.

26:24 AI improves processes, faster and more efficient.

29:07 Outro

Resources:

• Connect with DUDE on the following social channels

• Facebook / dudeagency

• Instagram / dudeagency.io

• Visit our YouTube channel / @dudeagency2093

• Check out our website and see how we can help you run a profitable agency https://dudeagency.io/

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