
Marketing School - Digital Marketing and Online Marketing Tips
The future of marketing agencies, How to increase your agency's value, & more
Feb 20, 2024
Digital marketing expert Kasim Aslam joins hosts to discuss the challenges agencies face in the age of automation and AI. They highlight the importance of delivering value beyond media buying, transitioning to performance-based models, and adapting to the evolving digital marketing landscape.
30:38
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Quick takeaways
- Agencies must offer more than media buying, focusing on value like post-click data analysis and deep optimization strategies.
- Adaptation and innovation are crucial for agencies to thrive in the dynamic digital marketing industry.
Deep dives
The changing landscape of B2B marketing
The podcast discusses how the traditional approaches to B2B marketing, such as relying on a deep voice or advertising on the wrong platforms, are no longer effective. It emphasizes the importance of using LinkedIn ads, which allow B2B marketers to target over 70 million decision makers in one place. The podcast highlights the need for B2B marketers to adapt to the changing landscape and take advantage of platforms like LinkedIn.
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