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The future of marketing agencies, How to increase your agency's value, & more

Marketing School - Digital Marketing and Online Marketing Tips

CHAPTER

Evolution of Marketing Agencies in the Age of Technology

The chapter explores the impact of technology on marketing agencies, focusing on the adoption of cloud technology and the role of AI in shaping the industry's future. It questions the inflated valuation of agencies and stresses the need for providing deep value to clients in a competitive landscape.

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