Marketing Against The Grain

The 5 Biggest Marketing Opportunities For 2024 (#179)

Dec 5, 2023

43:20

Snipd AI

"Marketing Against The Grain" hosts Ralph Burns and Kasim Aslam discuss optimizing paid marketing, including pre-awareness targeting, YouTube potential, and collaboration with mid-tier creators. They emphasize the importance of audience alignment over brand recognition and explore the effectiveness of website conversion campaigns on Meta. The podcast also delves into the concept of red ocean vs blue ocean in marketing and the potential of lead ads on platforms like HubSpot and Salesforce. Additionally, the speakers discuss marketing opportunities with Meta and Google, as well as the importance of understanding the sales funnel and the trade-off between time and money in marketing.

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Quick takeaways

Offering alignment with your audience is more important than brand recognition.

Targeting consumers in the pre-awareness stage can lead to lower costs and long-term customers.

Deep dives

Undervalued arbitrage opportunities in marketing today

The podcast explores some of the most unexpected arbitrage opportunities in marketing today, revealing what's undervalued and where marketers should allocate their budget. The guests, Cosum and Ralph, discuss the importance of moving beyond the dominant players in digital marketing, such as Google and meta. They highlight the overvaluation of website conversion campaigns and suggest exploring undervalued ad units and strategies on meta. They emphasize the potential of expanding the audience through the consideration and awareness phases of the customer journey, as these ad units are often cheaper and offer a blue ocean of marketing opportunities.

Introduction

3min

Ad Units for Website Conversion

6min

Red Ocean and Blue Ocean in Marketing

8min

Unlocking the Potential of Lead Ads

2min

Exploring Marketing Opportunities with Meta and Google

4min

Understanding the Sales Funnel and Time vs. Money in Marketing

19min

Offering alignment with your audience is more important than brand recognition.

Kipp is joined by Ralph Burns and Kasim Aslam (hosts of Perpetual Traffic) as they dive into the nuances of optimizing paid marketing. Learn more on pre-awareness targeting, the massive YouTube potential, and effective collaboration strategies with mid-tier creators.

About Ralph and Kasim

Ralph Burns has 20+ years of internet marketing experience, 25+ years of sales and sales management experience, his specialties include: Digital Marketing, Virtual Leadership, Guitar, CEO Stuff.

Kasim Aslam is a college dropout, entrepreneur, author, and a proud Front Row Dad. He’s the Founder of Solutions 8, one of the top-ranked Google Ads agencies in the world. Recently, he co-founded Driven Mastermind, an exclusive, invite-only community for high-performing entrepreneurs.

Connect with Ralph and Kasim!