Marketing Against The Grain
The 5 Biggest Marketing Opportunities For 2024 (#179)
Dec 5, 2023
Ralph Burns and Kasim Aslam, seasoned marketers with a wealth of experience, delve into five pivotal marketing opportunities for 2024. They reveal the importance of aligning with your audience over mere brand recognition, emphasizing pre-awareness targeting for effective outreach. The duo discusses leveraging YouTube's vast potential through collaborations with mid-tier creators. They also highlight the need to diversify strategies beyond conversion campaigns, advocating for a balanced approach that fosters customer loyalty and long-term engagement.
43:20
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Quick takeaways
- Offering alignment with your audience is more important than brand recognition.
- Targeting consumers in the pre-awareness stage can lead to lower costs and long-term customers.
Deep dives
Undervalued arbitrage opportunities in marketing today
The podcast explores some of the most unexpected arbitrage opportunities in marketing today, revealing what's undervalued and where marketers should allocate their budget. The guests, Cosum and Ralph, discuss the importance of moving beyond the dominant players in digital marketing, such as Google and meta. They highlight the overvaluation of website conversion campaigns and suggest exploring undervalued ad units and strategies on meta. They emphasize the potential of expanding the audience through the consideration and awareness phases of the customer journey, as these ad units are often cheaper and offer a blue ocean of marketing opportunities.
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