Marketing Against The Grain The 5 Biggest Marketing Opportunities For 2024 (#179)
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Dec 5, 2023 Ralph Burns and Kasim Aslam, seasoned marketers with a wealth of experience, delve into five pivotal marketing opportunities for 2024. They reveal the importance of aligning with your audience over mere brand recognition, emphasizing pre-awareness targeting for effective outreach. The duo discusses leveraging YouTube's vast potential through collaborations with mid-tier creators. They also highlight the need to diversify strategies beyond conversion campaigns, advocating for a balanced approach that fosters customer loyalty and long-term engagement.
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Overvalued Meta Asset
- Stop overusing website conversion campaigns on Meta.
- CPMs are rising, especially during the holiday season, due to increased competition.
Blue Ocean on Meta
- Explore awareness and consideration campaigns on Meta, which have significantly lower CPMs.
- These campaigns help reach a broader audience and nurture leads before pushing for direct conversions.
Gradual Budget Shift
- Gradually shift a portion of your Meta budget towards consideration and awareness campaigns.
- Start with 10% and incrementally increase to find the optimal balance, potentially lowering customer acquisition costs.
