Marketing Against The Grain

The 5 Biggest Marketing Opportunities For 2024 (#179)

Dec 5, 2023

Ralph Burns and Kasim Aslam, seasoned marketers with a wealth of experience, delve into five pivotal marketing opportunities for 2024. They reveal the importance of aligning with your audience over mere brand recognition, emphasizing pre-awareness targeting for effective outreach. The duo discusses leveraging YouTube's vast potential through collaborations with mid-tier creators. They also highlight the need to diversify strategies beyond conversion campaigns, advocating for a balanced approach that fosters customer loyalty and long-term engagement.

43:20

Episode guests

Kasim Aslam

Ralph Burns

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Offering alignment with your audience is more important than brand recognition.

Targeting consumers in the pre-awareness stage can lead to lower costs and long-term customers.

Deep dives

Undervalued arbitrage opportunities in marketing today

The podcast explores some of the most unexpected arbitrage opportunities in marketing today, revealing what's undervalued and where marketers should allocate their budget. The guests, Cosum and Ralph, discuss the importance of moving beyond the dominant players in digital marketing, such as Google and meta. They highlight the overvaluation of website conversion campaigns and suggest exploring undervalued ad units and strategies on meta. They emphasize the potential of expanding the audience through the consideration and awareness phases of the customer journey, as these ad units are often cheaper and offer a blue ocean of marketing opportunities.

Intro

2min

Beyond Conversion Campaigns

18min

Navigating the Customer Journey: Brand Awareness and Conversion Strategies

4min

Innovative Marketing Strategies in HVAC

11min

Innovative Marketing Strategies for Building Customer Loyalty

4min

Navigating Creator Partnerships for Effective Marketing

4min

Offering alignment with your audience is more important than brand recognition.

Kipp is joined by Ralph Burns and Kasim Aslam (hosts of Perpetual Traffic) as they dive into the nuances of optimizing paid marketing. Learn more on pre-awareness targeting, the massive YouTube potential, and effective collaboration strategies with mid-tier creators.

About Ralph and Kasim

Ralph Burns has 20+ years of internet marketing experience, 25+ years of sales and sales management experience, his specialties include: Digital Marketing, Virtual Leadership, Guitar, CEO Stuff.

Kasim Aslam is a college dropout, entrepreneur, author, and a proud Front Row Dad. He’s the Founder of Solutions 8, one of the top-ranked Google Ads agencies in the world. Recently, he co-founded Driven Mastermind, an exclusive, invite-only community for high-performing entrepreneurs.

Connect with Ralph and Kasim!