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The 5 Biggest Marketing Opportunities For 2024 (#179)
Marketing Against The Grain
Beyond Conversion Campaigns
This chapter explores the pitfalls of heavily relying on conversion campaigns within Meta's advertising platform, as marketers face increasing competition and rising costs. The discussion emphasizes the importance of diversifying marketing strategies to include brand awareness and consideration ads, creating multiple touchpoints with potential customers. Ultimately, the chapter advocates for a balanced marketing approach that can enhance customer acquisition while optimizing advertising spend.
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Listen to the best highlights from the podcasts you love and dive into the full episode