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Counterintuitive YouTube ads strategy, Google's 7-11-4 rule, Multiplying content using AI, Amazon's excellent operations & more
Marketing School - Digital Marketing and Online Marketing Tips
Enhancing User Engagement and Operational Excellence
The chapter delves into strategies for keeping users engaged through lead indicators, user behavior tracking, and guiding them with video sequences. It also explores the Lindy effect, operational insights from Amazon's 'Working Backwards', and key principles from 'Make Your Brand Legendary'. The emphasis is on creating memorable customer experiences, developing team members from C players to A players, and the importance of strong leadership in fostering organizational success.
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Listen to the best highlights from the podcasts you love and dive into the full episode