Affiliated: ClickBank‘s Official Affiliate Marketing Podcast
Ep. 195 - Leave the Hamster Wheel and Get Unstuck ft. Ralph Burns
Feb 10, 2025
Ralph Burns, Founder & CEO of Tier 11 and host of Perpetual Traffic, shares valuable insights for affiliate marketers and media buyers eager to thrive. He discusses overcoming corporate struggles to achieve affiliate success, emphasizing the importance of strategic hiring and data-driven decision-making. Ralph reveals how outsourcing can unlock business growth and highlights emerging trends like micro and nano influencers. Tune in for tips on navigating the challenges of privacy regulations and creating thriving collaborations in the evolving affiliate landscape!
57:45
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Quick takeaways
- Data privacy is crucial for affiliates and media buyers, necessitating a shift towards first-party data strategies and third-party attribution tools.
- Micro and nano influencers are becoming essential in advertising due to their engaged audiences, providing more authentic endorsements and high ROI.
Deep dives
Challenges of Data Privacy in Media Buying
Data privacy is becoming increasingly critical for media buyers and affiliates. With cookie deprecation and the implementation of various privacy laws, currently impacting 42% of the U.S. population, managing data effectively is essential. As privacy regulations continue to expand, particularly in 2025, businesses must adapt by embracing first-party data strategies and utilizing third-party attribution tools. This shift in focus aims to enhance data collection and usage for better decision-making in ad spending.
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