Perpetual Traffic The #1 Mistake Businesses Make with Sales & Marketing (Don’t Be Like Them!)
5 snips
Apr 5, 2024 Sales and marketing expert Ralph Burns and Kasim Aslam discuss integrating strategies, customer retention, and aligning operations for business success. They delve into structuring departments, incentivizing, and maximizing customer lifetime value. The conversation emphasizes the importance of sales and marketing synergy for sustainable growth and efficiency.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
Structuring Sales and Marketing Teams for Growth
03:13 • 7min
Navigating Sales and Marketing Departmental Structure
10:01 • 2min
Separating Sales and Marketing Departments for Business Growth
12:28 • 9min
Maximizing Customer Lifetime Value Across Departments
21:05 • 17min
Navigating Tech Challenges in Sales with CRM Recommendations
37:37 • 3min