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7min chapter
The #1 Mistake Businesses Make with Sales & Marketing (Don’t Be Like Them!)
Perpetual Traffic
Structuring Sales and Marketing Teams for Growth
Exploring the complexities of sales and marketing roles, this chapter emphasizes the need for specialized expertise in various marketing channels and intentional structuring based on business maturity and growth trajectory. It also touches on the misconception of revenue problems solely being sales-related and the evolution towards dedicated marketing and sales departments as businesses expand.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode