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17min chapter
The #1 Mistake Businesses Make with Sales & Marketing (Don’t Be Like Them!)
Perpetual Traffic
Maximizing Customer Lifetime Value Across Departments
Exploring the significance of aligning marketing, sales, and operations teams with customer lifetime value metrics to encourage better outcomes and deter opportunistic behavior. Strategies for incentivizing based on LTV are discussed, illustrating examples from diverse business sectors like SaaS and Ecommerce. Emphasizing customer retention as a pivotal aspect, the chapter underlines the role of retention specialists in fostering client satisfaction and preventing churn across industries beyond traditional agencies.
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