Perpetual Traffic

Ralph and John dive into a bold new approach in digital advertising, emphasizing ungated content and pre-click education. They reveal how a glove brand achieved impressive growth with minimal cost per acquisition. The discussion highlights Meta's Andromeda update, driving the need for advertisers to adapt with engaging content rather than just structured tactics. Expect insights on the value of creative diversity, retargeting strategies, and the importance of adapting to new marketing tools for future success.

Dive into an innovative approach to lead onboarding with 'Email Triage,' a strategy designed to personalize communication beyond traditional templates. Discover how to transform cold leads into super fans by crafting engaging, relevant email sequences. Learn why relevancy trumps automation and the impact of cross-channel engagement through SMS. Explore advanced tactics for tailoring email journeys at scale and uncover effective methods to re-engage ghosted leads. This fresh take on onboarding could redefine your sales strategy!

Tas Bober, a landing page expert and founder of The Scroll Lab by Delphinium, dives deep into Google’s new landing page compliance update. He reveals how AI is now scrutinizing user experience like a teacher grading papers. Key topics include the importance of rage scrolling signals and effective navigation. Tas provides strategies to optimize ad-to-landing page alignment and introduces the concept of 'consumption rate optimization.' With actionable insights and a case study showing a 265% lift in purchases, this conversation is a toolkit for thriving in B2B marketing.

Scott Desgrosseilliers, CEO of Wicked Reports and innovator in marketing attribution, joins to discuss the intricate world of customer acquisition. He introduces his '5 Forces' framework, aimed at demystifying attribution challenges for marketers. The conversation dives into why traditional models often fail, essential metrics that boost profits, and strategies to enhance media buying decisions. Scott also highlights the significance of lifecycle marketing and the importance of understanding customer quality for smarter ad budgets.

Join John Moran, a digital marketing guru known for his Google Ads expertise, as he dives into cutting-edge strategies with Ralph Burns. They unveil the inner workings of Meta’s Advantage+ Sales Campaigns and the insights from their $4M test. Discover why the mantra 'one campaign, one ad set, 50 ads' is the new gold standard. They also discuss the death of Advantage+ Shopping, clever targeting tactics, and the exciting rise of 'vibe marketing' to create emotional connections with audiences. This conversation is packed with actionable marketing wisdom!

Ralph Burns and Lauren Petrullo sit down with online video storytelling expert Ian Garlic to unpack the collision of artificial intelligence and video marketing. Broadcasting from the legendary Casa de Garlic, they dive into how AI is reshaping content creation—and the critical difference between smart augmentation and soulless automation. Ian shares insider tools, real-world use cases (including a wild Florida Bar AI debacle), and a framework for scaling video that connects, converts, and ranks. From Descript to Airtable to human intuition, this episode is a must-listen for marketers navigating the noisy world of AI-generated everything.Chapters:00:00:00 - Welcome to the Perpetual Traffic Podcast00:00:35 - The Wild Rise of AI in Video Content00:02:04 - Is Human Video Dead? The Future of AI Creation00:03:11 - When AI Hallucinates: Risks, Ethics, and Epic Fails00:05:31 - SEO Flashbacks and What AI is About to Break00:11:30 - Behind the Curtain: AI Tools That Actually Work00:12:33 - Turning Prompts Into Profit: Smarter Content With AI00:14:28 - Airtable Hacks That Supercharge Your Workflow00:16:42 - Why AI Alone Will Tank Your Audience Targeting00:17:20 - Human Touch vs. AI Logic: Striking the Right Balance00:18:17 - CMOs, Here’s Where AI in Marketing is Headed Next00:19:59 - How Pro Editors Use AI Without Losing the Plot00:22:08 - Um, Wait—Do Imperfections Build Trust?00:24:15 - Jungle Stories, Tall Hair, and Total Authenticity00:26:30 - Final Takeaways, Laughs, and Where to Find IanLINKS AND RESOURCES:Video Case StoryConnect with Ian on LinkedInYouTube: Video Case Story Tier 11 on YouTubeGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Unbounce - Code PT10offFree Snapchat Credits

Ian Garlic, founder of Video Case Story and a video marketing expert, dives into the world of sales through video. He emphasizes that simply churning out content isn't enough—strategy is key. Discover how storytelling and customer engagement can convert leads into loyal clients efficiently. Ian also discusses the importance of post-purchase engagement and reveals the four essential video types every business needs. Tune in for insights into turning your sales funnel into a conversion powerhouse with the right video tactics!

Ralph Burns takes you inside a real Tier 11 agency call to reveal three groundbreaking ways his team is leveraging AI to supercharge Meta and Google ad accounts, streamline client reporting, and fast-track campaign buildouts. From using ChatGPT to rapidly generate Google Ads copy and keyword suggestions to integrating AI into agency-wide reporting frameworks, this episode delivers real, tactical insights you can implement right away. Stick around for the bonus AI method at the end — a client reporting trick that’s not just effective, it’s shockingly simple.If you're a media buyer, internal marketing lead, or agency owner looking for a competitive edge using AI, this is a must-listen.Chapters:00:00:00 – Dive Into Perpetual Traffic: AI Secrets Start Now00:00:25 – Unlocking the Future: How Tier 11 Uses AI to Scale Smarter00:02:00 – “Quick & Dirty” Google Ads? Watch ChatGPT Build It in Real-Time00:07:48 – Imagery That Sells: How the Creative Team Taps AI for Visual Gold00:09:09 – Turning Strategy Into Scale: Meet the Custom GPTs Behind the Campaigns00:14:08 – Numbers Don’t Lie: Using AI to Decode Client Data Like a Pro00:15:09 – AI Builds a Killer Careers Page? Yep, It Just Happened00:22:01 – The Bonus Hack + What This Means for Your Next CampaignLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Free Snapchat CreditsUnbounce - Code PT10off

Dive into the world of AI as Ralph and Lauren discuss Meta's monumental $65 billion investment. Hear firsthand insights from a Congressional talk on AI's impact on small businesses. Discover how tools like Llama and a new in-app AI assistant are reshaping communication and marketing strategies. From personalized chats in WhatsApp to using AI for emotional support, the potential for transformative growth is immense. Get ready for practical tips on crafting effective AI prompts and how to leverage these innovations before your competition does!

Dive into the world of digital advertising and discover why tracking is the unsung hero of marketing success. Explore the messy realities of Meta event setup and learn how basic mistakes can derail your campaign. Uncover the insights behind Event Match Quality and how server-side tagging with CAPI can rescue your data strategy. Plus, find out the surprising shifts from pixel IDs to data set IDs and why purposeful event placement is key. Get ready for a deep dive into effective tracking to enhance your marketing prowess!