Perpetual Traffic

Ian Garlic, founder of Video Case Story and a video marketing expert, dives into the world of sales through video. He emphasizes that simply churning out content isn't enough—strategy is key. Discover how storytelling and customer engagement can convert leads into loyal clients efficiently. Ian also discusses the importance of post-purchase engagement and reveals the four essential video types every business needs. Tune in for insights into turning your sales funnel into a conversion powerhouse with the right video tactics!

Ralph Burns takes you inside a real Tier 11 agency call to reveal three groundbreaking ways his team is leveraging AI to supercharge Meta and Google ad accounts, streamline client reporting, and fast-track campaign buildouts. From using ChatGPT to rapidly generate Google Ads copy and keyword suggestions to integrating AI into agency-wide reporting frameworks, this episode delivers real, tactical insights you can implement right away. Stick around for the bonus AI method at the end — a client reporting trick that’s not just effective, it’s shockingly simple.If you're a media buyer, internal marketing lead, or agency owner looking for a competitive edge using AI, this is a must-listen.Chapters:00:00:00 – Dive Into Perpetual Traffic: AI Secrets Start Now00:00:25 – Unlocking the Future: How Tier 11 Uses AI to Scale Smarter00:02:00 – “Quick & Dirty” Google Ads? Watch ChatGPT Build It in Real-Time00:07:48 – Imagery That Sells: How the Creative Team Taps AI for Visual Gold00:09:09 – Turning Strategy Into Scale: Meet the Custom GPTs Behind the Campaigns00:14:08 – Numbers Don’t Lie: Using AI to Decode Client Data Like a Pro00:15:09 – AI Builds a Killer Careers Page? Yep, It Just Happened00:22:01 – The Bonus Hack + What This Means for Your Next CampaignLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Free Snapchat CreditsUnbounce - Code PT10off

Dive into the world of AI as Ralph and Lauren discuss Meta's monumental $65 billion investment. Hear firsthand insights from a Congressional talk on AI's impact on small businesses. Discover how tools like Llama and a new in-app AI assistant are reshaping communication and marketing strategies. From personalized chats in WhatsApp to using AI for emotional support, the potential for transformative growth is immense. Get ready for practical tips on crafting effective AI prompts and how to leverage these innovations before your competition does!

Dive into the world of digital advertising and discover why tracking is the unsung hero of marketing success. Explore the messy realities of Meta event setup and learn how basic mistakes can derail your campaign. Uncover the insights behind Event Match Quality and how server-side tagging with CAPI can rescue your data strategy. Plus, find out the surprising shifts from pixel IDs to data set IDs and why purposeful event placement is key. Get ready for a deep dive into effective tracking to enhance your marketing prowess!

Lauren Schwartz, a Paid Media Creative Expert and founder of The Loft 325, joins Ralph Burns to unveil a powerful 3-Step Creative Formula tailored for beauty and wellness brands. They discuss the importance of auditing creative assets to pinpoint conversion gaps. Lauren emphasizes aligning brand messaging across platforms to enhance engagement and drive results. Listeners learn how to simplify their advertising strategies while maintaining brand consistency. Discover actionable insights designed to help brands stand out in a competitive landscape.

Lauren Schwartz, a creative director at Tier 11, specializes in scaling beauty brands with strategic advertising. In this insightful discussion, she reveals how aesthetics can mislead brands into overlooking performance, costing them revenue. Learn about innovative solutions for curly hair care and the vital role of targeted messaging that speaks to consumer pain points. Schwartz also emphasizes the importance of testing creative strategies and collaborating with the right creators to enhance brand trust and engagement, offering a framework for effective ads that drive conversions.

Join John Moran, a Google Ads expert from Tier 11, as he shares insights on a game-changing Meta ad tactic, the CAPI import strategy. He discusses how to eliminate costly data duplication and accurately track new customer acquisition costs. John emphasizes the importance of effective campaign architectures and offers tips on scaling Advantage+ campaigns with precision. Plus, he shares real-world results from recent Meta campaigns and innovative strategies for optimizing ad performance, especially for eCommerce.

Discover the transformative power of Meta's Andromeda algorithm as it automates ad campaigns, shaking up media buying strategies. Explore the rise of TikTok, the untapped potential of platforms like Pornhub, and the importance of personalized ads that truly connect. Unpack how businesses must adapt their marketing to stay competitive, even finding success in unexpected places like Threads. With actionable insights on e-commerce, lead qualification, and community engagement, this discussion is a treasure trove for marketers ready to thrive in the digital landscape.

Chris Martinez, founder of Bloom Partners and mastermind behind Agency Freedom Live, dives deep into the challenges facing digital marketing agencies. With over a decade of experience, he highlights how unrealistic promises and superficial metrics harm the industry. Chris emphasizes the need for genuine accountability, effective team roles, and data-driven decision-making. He also discusses the importance of client retention and setting measurable goals for agency growth, providing a clear roadmap for achieving profitability and preparing for a successful sale.

Lauren Schwartz, Head of Creative Strategy at Tier 11 and founder of The Loft 325, dives into the tough landscape facing beauty and wellness brands in 2025. She discusses how to navigate staggering tariffs of up to 145% while maintaining product integrity. Authentic advertising is key, utilizing founder stories and behind-the-scenes content to build trust. Lauren also shares effective retention strategies and the importance of transparency in pricing, providing practical tactics for brands to thrive amidst uncertainty.