Perpetual Traffic
Tier 11
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
Episodes
Mentioned books
Aug 8, 2025 • 46min
The Super Secret Formula Corey Quinn Used to Grow The Scorpion Agency from $10M to $200M
Corey Quinn, an Agency Growth Advisor and former CMO of Scorpion, shares how he skyrocketed the agency from $10M to $200M. He discusses his unique ‘Dream 100’ outreach strategy and emphasizes the importance of focusing on Deep Specialization and the Greatest Business Outcome. The conversation delves into building a culture that drives operational excellence and leveraging personalized gifts for effective client outreach. Quinn offers tactical insights that challenge conventional thinking on lead generation and agency growth.
Aug 5, 2025 • 37min
(Replay) How Ralph Structures His Campaigns for Massive MER
A staggering ad campaign for an e-commerce store catapulted revenue by 608% in under six months. The secret? Combining precise audience targeting with compelling creative messaging. Insights on the importance of adapting marketing strategies and the impact of innovative tracking systems are also highlighted. Plus, learn about the 'Traffic Harmonizer System' and how it optimizes campaign performance across various stages of user engagement. It's all about mastering the art of online marketing nirvana with the right tools and creativity!
12 snips
Aug 1, 2025 • 52min
The 8 Essential Ad Types to KILL IT on the New Meta Ads Andromeda Update
John Moran, a digital marketing strategist at Tier 11, discusses the revolutionary Andromeda update from Meta, which is reshaping digital advertising through AI. He shares how this update demands innovation and adaptation, flipping traditional strategies on their heads. Listeners will learn about the importance of content diversification, the eight essential ad types to leverage, and how to optimize ad budgets effectively. Moran emphasizes the need for high-quality, diverse creative content to succeed in a rapidly changing advertising landscape.
Jul 29, 2025 • 1h 7min
[Case Study] Meta Andromeda Ads vs Amazon Ads: Who Wins?
John Moran, a marketing guru at Tier 11 alongside Ralph Burns, dives into the nuances of advertising across platforms like Meta and Amazon. They dissect a real case study revealing how businesses often misinterpret attribution metrics. Discover why focusing on contribution over attribution can unlock hidden profits. They also discuss the importance of harnessing tools like CAPI Import to streamline data and reduce wasted ad spend. Whether you're in e-commerce or services, their insights on optimizing your media strategy will reshape how you approach marketing.
Jul 25, 2025 • 30min
Is A.I. Making Your Team DUMBER?
The discussion tackles a pressing concern: is AI making teams dumber? A compelling case study reveals how AI can create an illusion of productivity while undermining critical thinking. Participants emphasize the importance of human oversight in maintaining strategic interpretation over generic outputs. The conversation highlights the need for teams to use AI as a collaborator rather than a crutch. Key takeaways include fostering a culture of thoughtful analysis and enhancing individual contributions to achieve meaningful business impact.
13 snips
Jul 22, 2025 • 45min
7 Secrets to Explode Your Profits with Upselling
Discover six impactful cross-sell strategies that can dramatically boost your New Average Order Value. Learn the difference between upselling and cross-selling, with real-world examples showcasing their effectiveness. The importance of strategic planning for Q4 and the emotional connections in sales is emphasized. Explore innovative product bundling techniques that increase customer satisfaction and loyalty. Get inspired by successful case studies while preparing your marketing game plan for the holiday season.
Jul 18, 2025 • 33min
Maximize Your Profits with These 6 Brilliant Cross-Sell Plays
Discover six powerful cross-sell strategies that can boost your Average Order Value and profitability. The hosts dive into essential metrics like nAOV and NCAC, while exploring successful tactics from brands such as Disney. Learn how to effectively time your offers for maximum conversions and why understanding the difference between cross-selling and upselling is crucial. Get real-world examples and actionable insights to transform your marketing efforts and enhance customer experiences, all aimed at maximizing customer lifetime value!
4 snips
Jul 15, 2025 • 28min
[Case Study]: 628 Personal Injury Law Signed Cases in 9 Months - Part 2 (Replay)
Dive into a case study showcasing how a personal injury law firm secured 628 signed cases in just nine months! Discover the power of emotive copywriting and urgent calls to action in boosting conversions. Learn the importance of tailoring messages to connect with clients emotionally and effectively targeting ads on social media. The hosts also reveal strategic enhancements to landing pages that improved conversions. Join them as they share innovative tactics and teamwork insights that can drive marketing success!
Jul 11, 2025 • 46min
[Case Study]: 628 Personal Injury Law Signed Cases in 9 Months (Replay)
Join Kasim Aslam, a digital marketing expert and former co-host of the show, as he teams up with Ralph Burns to dissect a transformative case study in personal injury law marketing. They unveil how to leverage Google's extensive data and Meta's ad algorithm to reduce costs per signed case significantly. Learn about the pivotal role of effective lead tracking, advertising techniques, and overcoming roadblocks. Even if you're outside PI law, their insights on blending search and social ads can elevate your client acquisition game!
7 snips
Jul 8, 2025 • 60min
The #1 Metric That Will Completely Transform Your Business’s Bottom Line
Scott Brandley, host of the Cashflow Kings podcast, is joined by Ralph Burns, a marketing strategist known for helping e-commerce CEOs boost their profits. They dive into the crucial topic of New Customer Acquisition Cost (NCAC), revealing why it's the key metric that often gets ignored. Ralph shares strategies for outspending competitors while protecting profit margins and discusses the importance of precise calculations in driving revenue growth. Listeners will learn tactics for smart scaling, optimizing customer acquisition, and boosting average order value.
