
Perpetual Traffic
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
Latest episodes

9 snips
Jul 18, 2025 • 45min
7 Secrets to Explode Your Profits with Upselling
Discover six impactful cross-sell strategies that can dramatically boost your New Average Order Value. Learn the difference between upselling and cross-selling, with real-world examples showcasing their effectiveness. The importance of strategic planning for Q4 and the emotional connections in sales is emphasized. Explore innovative product bundling techniques that increase customer satisfaction and loyalty. Get inspired by successful case studies while preparing your marketing game plan for the holiday season.

4 snips
Jul 15, 2025 • 28min
[Case Study]: 628 Personal Injury Law Signed Cases in 9 Months - Part 2 (Replay)
Dive into a case study showcasing how a personal injury law firm secured 628 signed cases in just nine months! Discover the power of emotive copywriting and urgent calls to action in boosting conversions. Learn the importance of tailoring messages to connect with clients emotionally and effectively targeting ads on social media. The hosts also reveal strategic enhancements to landing pages that improved conversions. Join them as they share innovative tactics and teamwork insights that can drive marketing success!

Jul 11, 2025 • 46min
[Case Study]: 628 Personal Injury Law Signed Cases in 9 Months (Replay)
Join Kasim Aslam, a digital marketing expert and former co-host of the show, as he teams up with Ralph Burns to dissect a transformative case study in personal injury law marketing. They unveil how to leverage Google's extensive data and Meta's ad algorithm to reduce costs per signed case significantly. Learn about the pivotal role of effective lead tracking, advertising techniques, and overcoming roadblocks. Even if you're outside PI law, their insights on blending search and social ads can elevate your client acquisition game!

7 snips
Jul 8, 2025 • 60min
The #1 Metric That Will Completely Transform Your Business’s Bottom Line
Scott Brandley, host of the Cashflow Kings podcast, is joined by Ralph Burns, a marketing strategist known for helping e-commerce CEOs boost their profits. They dive into the crucial topic of New Customer Acquisition Cost (NCAC), revealing why it's the key metric that often gets ignored. Ralph shares strategies for outspending competitors while protecting profit margins and discusses the importance of precise calculations in driving revenue growth. Listeners will learn tactics for smart scaling, optimizing customer acquisition, and boosting average order value.

6 snips
Jul 4, 2025 • 48min
Defeat The New Google AI Max Landing Page Doomsday with Val Riley
Val Riley, Vice President of Marketing and Strategy at Unbounce, shares her insights on navigating the challenges posed by Google’s AI Max landing page requirements. She reveals essential strategies for optimizing landing pages to enhance user experience and conversion rates. Val emphasizes the importance of aligning ads with precise landing pages to improve engagement. The discussion also covers innovative techniques for e-commerce success and highlights Unbounce’s versatile templates tailored for various industries, making it easier for marketers to stay competitive.

Jul 1, 2025 • 34min
The 1 Stunning Hack We Used to 3X Our Spanish YouTube Subs in 30 Days
Discover how a simple method can triple your YouTube subscribers in just 30 days. Ralph and Lauren unveil the Most Valuable Activity approach, emphasizing its power to streamline focus and enhance growth. They share insights on managing Gen Z teams, daily goal-setting strategies, and the impact of regular check-ins. With real-life success stories, you'll learn actionable steps to supercharge your channel without extra ad spend. Tune in for compelling tips on maximizing productivity and fostering team accountability.

9 snips
Jun 27, 2025 • 44min
9.7X MER in 2 Months: Meta Advantage+ Case Study Pt. 2
Ralph and John dive into a bold new approach in digital advertising, emphasizing ungated content and pre-click education. They reveal how a glove brand achieved impressive growth with minimal cost per acquisition. The discussion highlights Meta's Andromeda update, driving the need for advertisers to adapt with engaging content rather than just structured tactics. Expect insights on the value of creative diversity, retargeting strategies, and the importance of adapting to new marketing tools for future success.

Jun 24, 2025 • 45min
Why You’re Onboarding Your Leads Wrong and What To Do About It
Dive into an innovative approach to lead onboarding with 'Email Triage,' a strategy designed to personalize communication beyond traditional templates. Discover how to transform cold leads into super fans by crafting engaging, relevant email sequences. Learn why relevancy trumps automation and the impact of cross-channel engagement through SMS. Explore advanced tactics for tailoring email journeys at scale and uncover effective methods to re-engage ghosted leads. This fresh take on onboarding could redefine your sales strategy!

28 snips
Jun 20, 2025 • 47min
Decode Google’s New Diabolical Landing Page Changes with Tas Bober
Tas Bober, a landing page expert and founder of The Scroll Lab by Delphinium, dives deep into Google’s new landing page compliance update. He reveals how AI is now scrutinizing user experience like a teacher grading papers. Key topics include the importance of rage scrolling signals and effective navigation. Tas provides strategies to optimize ad-to-landing page alignment and introduces the concept of 'consumption rate optimization.' With actionable insights and a case study showing a 265% lift in purchases, this conversation is a toolkit for thriving in B2B marketing.

Jun 17, 2025 • 57min
The Muddled Attribution Puzzle Solved: Scott Desgrosseilliers’ 5 Forces
Scott Desgrosseilliers, CEO of Wicked Reports and innovator in marketing attribution, joins to discuss the intricate world of customer acquisition. He introduces his '5 Forces' framework, aimed at demystifying attribution challenges for marketers. The conversation dives into why traditional models often fail, essential metrics that boost profits, and strategies to enhance media buying decisions. Scott also highlights the significance of lifecycle marketing and the importance of understanding customer quality for smarter ad budgets.