Perpetual Traffic

Join John Moran, a Google Ads expert from Tier 11, as he shares insights on a game-changing Meta ad tactic, the CAPI import strategy. He discusses how to eliminate costly data duplication and accurately track new customer acquisition costs. John emphasizes the importance of effective campaign architectures and offers tips on scaling Advantage+ campaigns with precision. Plus, he shares real-world results from recent Meta campaigns and innovative strategies for optimizing ad performance, especially for eCommerce.

Discover the transformative power of Meta's Andromeda algorithm as it automates ad campaigns, shaking up media buying strategies. Explore the rise of TikTok, the untapped potential of platforms like Pornhub, and the importance of personalized ads that truly connect. Unpack how businesses must adapt their marketing to stay competitive, even finding success in unexpected places like Threads. With actionable insights on e-commerce, lead qualification, and community engagement, this discussion is a treasure trove for marketers ready to thrive in the digital landscape.

Chris Martinez, founder of Bloom Partners and mastermind behind Agency Freedom Live, dives deep into the challenges facing digital marketing agencies. With over a decade of experience, he highlights how unrealistic promises and superficial metrics harm the industry. Chris emphasizes the need for genuine accountability, effective team roles, and data-driven decision-making. He also discusses the importance of client retention and setting measurable goals for agency growth, providing a clear roadmap for achieving profitability and preparing for a successful sale.

Lauren Schwartz, Head of Creative Strategy at Tier 11 and founder of The Loft 325, dives into the tough landscape facing beauty and wellness brands in 2025. She discusses how to navigate staggering tariffs of up to 145% while maintaining product integrity. Authentic advertising is key, utilizing founder stories and behind-the-scenes content to build trust. Lauren also shares effective retention strategies and the importance of transparency in pricing, providing practical tactics for brands to thrive amidst uncertainty.

John Moran, a Meta Ads and Google Ads expert from Tier 11, shares insights on transformative changes in Meta's advertising platform. He discusses how Advantage+ campaigns are reshaping manual controls for marketers. With over $1 million in ad spend analysis, John uncovers the impact of AI and first-party data on ROI. He also reveals a game-changing custom event system that optimizes tracking and attribution. This conversation is a vital guide for marketers navigating Meta’s evolving landscape.

Nick Miller, Head of Traffic at Tier 11 and former pro musician, dives into the revolutionary nCAC (New Cost to Acquire a Customer) calculator. He emphasizes its importance over outdated metrics like ROAS, showcasing how it can optimize ad spend and drive smarter marketing decisions. Nick also discusses customer lifetime value and the intricacies of cost management, revealing the secrets behind Tier 11's success. Get ready for insights that can transform your customer acquisition strategy and unlock growth through smarter metrics!

Major shifts are happening within Meta's ad platform that every advertiser needs to understand. Advantage+ campaigns could either be a boon or a challenge, depending on your tactics. The hosts dissect how these algorithmic changes impact various advertisers, stressing the importance of adapting quickly. Creative fatigue and the merging of audiences with ads are concerns that could reshape strategies. Insightful discussions on campaign segmentation and the role of custom conversions are vital for future-proofing your advertising efforts.

Discover the surprising connection between personal health and business performance. From Ralph’s life-altering switch to veganism to Lauren’s insights on fitness tracking, the hosts offer simple, actionable health tips. They dive into the overwhelming world of health data and discuss the balance between hustle and wellness. With humorous anecdotes and serious reflections, they highlight how staying mindful of health can prevent costly mistakes in business. Tune in for a refreshing perspective on blending personal well-being with professional success.

Lauren Schwartz, a paid media creative expert and founder of The Loft 325, shares her insights on transforming beauty brand advertising by leveraging emerging trends. She discusses creative strategies like food-inspired visuals and influencer authenticity, highlighting trends such as Hailey Bieber’s strawberry face and Halloween lash campaigns. Lauren reveals how blending relatable content with marketing drives ROI and the psychology behind capturing consumer attention. This conversation is packed with real-world tactics that empower brands to engage consumers meaningfully.

In this discussion, Lauren Schwartz, Creative Director at Tier 11 and ex-The Loft 325, shares her insights on effective marketing in the beauty and wellness space. She highlights the importance of bridging communication gaps between clients and creative teams to produce profitable ads. Schwartz emphasizes using data over subjective opinions, advocating for authentic storytelling that resonates with consumers. She also discusses how dynamic visuals and strategic bundling can significantly boost sales, redefining success in a crowded market.