Perpetual Traffic
Tier 11
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
Episodes
Mentioned books
Sep 19, 2025 • 40min
The #1 Lesson Marketers Can Steal From Cadillac's $450M Wager on F1
Explore how understanding Media Efficiency Ratio (MER) can transform marketing strategies. Discover the vital need to reconnect with customers when budgets are tight, and the necessity of setting clear business goals. Learn from Cadillac's big bets on F1, showing how investment in branding and experiential marketing can pay off. Plus, find out why patience and strategic planning are crucial for long-term growth over short-term gains. It's a masterclass in refocusing marketing fundamentals!
Sep 16, 2025 • 47min
Flip the Script: A Masterclass on Pitching Anything With Oren Klaff
Oren Klaff, a leading expert in sales and negotiation, challenges traditional sales tactics with his unique insights. He reveals why neediness can sabotage deals and emphasizes the importance of maintaining high status in sales calls. Oren shares practical techniques for setting boundaries and holding clients accountable, arguing that genuine persuasion requires confidence and authority. His experiences highlight the need for authentic relationships and the consequences of misaligned partnerships, making this conversation a must-listen for aspiring sales strategists.
15 snips
Sep 12, 2025 • 52min
Google AI Max: What You & Your Landing Pages Need to Know with Andrew Miller
Andrew Miller, Co-Founder and VP of Client Services at Workshop Digital, shares his expertise on maximizing B2B conversions through landing page optimization. He discusses how AI and Google AI Max are revolutionizing SEO and the importance of leveraging first-party data. The conversation delves into aligning ad promises with landing page content for better user experience and lead quality. Andrew also highlights the necessity of tailored landing pages for distinct customer demographics, driving effective marketing engagement and programmatic efficiency.
7 snips
Sep 9, 2025 • 44min
Your Digital Marketing Autopsy: Surviving the AI Era with Kasim Aslam
Kasim Aslam, a Google Ads expert and former co-host with a portfolio of 17 businesses, dives into the evolving landscape of digital marketing. He argues that the old playbook is obsolete as AI and automation change the game. Instead of shortcuts, he advocates for the unscalable work that nurtures real connections. The conversation also highlights how focusing on human relationships can lead to lasting customer loyalty, especially as brands gear up for the competitive Black Friday and Cyber Monday. Join him for insights on navigating this new era!
21 snips
Sep 5, 2025 • 30min
The Unfair Advantage: How to Dominate BFCM as a Beauty Brand with Lauren Schwartz
Lauren Schwartz, Head of Creative Strategy at Tier 11 and founder of The Loft 325, dives into strategies for beauty brands to ace Black Friday and Cyber Monday. She discusses creative hooks that boost engagement and innovative product bundling to enhance value while maintaining profitability. Lauren highlights the importance of preparing throughout the year and provides insights on navigating discounts without diluting brand value. Get ready for actionable tips that can be implemented in less than a week to stand out in the holiday rush!
21 snips
Sep 2, 2025 • 41min
The Content Matrix: Content Creation That Actually Converts with Alisan Matthews
Alisan Matthews, Head of Email and Social Media Marketing at Tier 11, shares her insights on content creation that truly connects. She emphasizes the importance of purposeful content over random posts. Alisan discusses creating a content matrix to align brand messages with audience needs, focusing on the four key pillars of content strategy. She also highlights the critical role of authenticity in social media and shares tips on leveraging storytelling to enhance engagement. Perfect for brands looking to refine their strategy amidst competitive landscapes!
7 snips
Aug 29, 2025 • 59min
The #1 Non-AI Task an Agency Owner Can Do to Grow With Andrew Foxwell
Andrew Foxwell, co-founder of Foxwell Digital and expert in Meta advertising, shares valuable insights on navigating the increasingly AI-driven advertising landscape. He discusses how agencies can adapt to Meta’s innovations, streamline strategies, and overcome the challenges of client expectations. Andrew provides a framework for agency owners to focus on what truly matters amidst the noise, emphasizing the importance of aligning marketing efforts with emerging AI trends. His tips on enhancing creative strategy and managing client relationships are a must-listen for digital marketers.
7 snips
Aug 26, 2025 • 50min
How to Get Sales in Your First Year of a Digital Business With Just $10k
Starting a digital business with $10K? Discover smart ways to allocate your budget for maximum impact. Learn why authentic marketing and personal storytelling can build brand loyalty. Explore the value of influencer partnerships and user-generated content. Unearth the benefits of in-person events, particularly when targeting Gen X. The hosts also share unique relaxation techniques and practical advice on staying focused amidst marketing trends. Tune in for actionable insights to lay a solid foundation for your entrepreneurial journey!
19 snips
Aug 22, 2025 • 24min
The Simple Lead Gen Strategy That Scaled Revenue From $620K to $2.5M in 6 Months
Discover a remarkable case study where a business skyrocketed its revenue from $620K to $2.5M in just six months. Explore how identifying diverse lead magnets and nurturing audience engagement drove this success. The conversation delves into innovative funnel strategies and the power of educational content in advertising. Learn how to create meaningful interactions that build trust and lead to conversions. If you're seeking to scale your business, this insightful breakdown offers invaluable strategies to adapt and thrive.
10 snips
Aug 19, 2025 • 46min
How We Turned $6K Into $100K Revenue in 2 Days
Discover the secrets behind turning a modest ad spend into significant revenue through strategic planning. Hear how a failed webinar turned into a success with a simple shift in approach. Learn the crucial differences between various types of leads and why many businesses struggle by confusing them. Gain insights into the best practices for budget allocation and effective marketing strategies tailored for webinars. Uncover how targeting on Meta can maximize your ROI and the importance of teamwork in achieving marketing goals.
