Perpetual Traffic
Tier 11
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
Episodes
Mentioned books
Aug 29, 2025 • 56min
The #1 Non-AI Task an Agency Owner Can Do to Grow With Andrew Foxwell
Andrew Foxwell, co-founder of Foxwell Digital and expert in Meta advertising, shares valuable insights on navigating the increasingly AI-driven advertising landscape. He discusses how agencies can adapt to Meta’s innovations, streamline strategies, and overcome the challenges of client expectations. Andrew provides a framework for agency owners to focus on what truly matters amidst the noise, emphasizing the importance of aligning marketing efforts with emerging AI trends. His tips on enhancing creative strategy and managing client relationships are a must-listen for digital marketers.
Aug 26, 2025 • 48min
How to Get Sales in Your First Year of a Digital Business With Just $10k
Starting a digital business with $10K? Discover smart ways to allocate your budget for maximum impact. Learn why authentic marketing and personal storytelling can build brand loyalty. Explore the value of influencer partnerships and user-generated content. Unearth the benefits of in-person events, particularly when targeting Gen X. The hosts also share unique relaxation techniques and practical advice on staying focused amidst marketing trends. Tune in for actionable insights to lay a solid foundation for your entrepreneurial journey!
17 snips
Aug 22, 2025 • 22min
The Simple Lead Gen Strategy That Scaled Revenue From $620K to $2.5M in 6 Months
Discover a remarkable case study where a business skyrocketed its revenue from $620K to $2.5M in just six months. Explore how identifying diverse lead magnets and nurturing audience engagement drove this success. The conversation delves into innovative funnel strategies and the power of educational content in advertising. Learn how to create meaningful interactions that build trust and lead to conversions. If you're seeking to scale your business, this insightful breakdown offers invaluable strategies to adapt and thrive.
Aug 19, 2025 • 43min
How We Turned $6K Into $100K Revenue in 2 Days
Discover the secrets behind turning a modest ad spend into significant revenue through strategic planning. Hear how a failed webinar turned into a success with a simple shift in approach. Learn the crucial differences between various types of leads and why many businesses struggle by confusing them. Gain insights into the best practices for budget allocation and effective marketing strategies tailored for webinars. Uncover how targeting on Meta can maximize your ROI and the importance of teamwork in achieving marketing goals.
Aug 15, 2025 • 30min
Meta’s Andromeda Update: Are You Still Using Outdated Meta Ad Strategies?
John Moran, a digital advertising expert known for his innovative strategies, dives deep into Meta's Andromeda update. He reveals that outdated ad strategies are no longer effective and emphasizes the importance of creative diversification for high ROAS. John introduces the Fishbone Effect, a unique method targeting diverse audiences within a single campaign. Learn how to adapt to shifting ad landscapes, optimize performance, and pivot when campaigns falter—all while achieving impressive results through fresh, diverse content!
12 snips
Aug 12, 2025 • 55min
We Analyzed Our Biggest Client Failure (And This Is What We Learned)
In this engaging discussion, growth strategist Ricardo Pouwels from Tier 11 shares valuable insights from a challenging client case in the gardening niche. He highlights the critical importance of tracking key metrics like new customer acquisition costs, particularly when a business model is flawed. The conversation delves into the struggles of reallocating advertising budgets between Google and Meta amidst stiff competition. Pouwels also emphasizes the necessity of patience and strategic planning, especially when client expectations misalign with reality.
12 snips
Aug 8, 2025 • 46min
The Super Secret Formula Corey Quinn Used to Grow The Scorpion Agency from $10M to $200M
Corey Quinn, an Agency Growth Advisor and former CMO of Scorpion, shares how he skyrocketed the agency from $10M to $200M. He discusses his unique ‘Dream 100’ outreach strategy and emphasizes the importance of focusing on Deep Specialization and the Greatest Business Outcome. The conversation delves into building a culture that drives operational excellence and leveraging personalized gifts for effective client outreach. Quinn offers tactical insights that challenge conventional thinking on lead generation and agency growth.
Aug 5, 2025 • 37min
(Replay) How Ralph Structures His Campaigns for Massive MER
A staggering ad campaign for an e-commerce store catapulted revenue by 608% in under six months. The secret? Combining precise audience targeting with compelling creative messaging. Insights on the importance of adapting marketing strategies and the impact of innovative tracking systems are also highlighted. Plus, learn about the 'Traffic Harmonizer System' and how it optimizes campaign performance across various stages of user engagement. It's all about mastering the art of online marketing nirvana with the right tools and creativity!
12 snips
Aug 1, 2025 • 52min
The 8 Essential Ad Types to KILL IT on the New Meta Ads Andromeda Update
John Moran, a digital marketing strategist at Tier 11, discusses the revolutionary Andromeda update from Meta, which is reshaping digital advertising through AI. He shares how this update demands innovation and adaptation, flipping traditional strategies on their heads. Listeners will learn about the importance of content diversification, the eight essential ad types to leverage, and how to optimize ad budgets effectively. Moran emphasizes the need for high-quality, diverse creative content to succeed in a rapidly changing advertising landscape.
Jul 29, 2025 • 1h 7min
[Case Study] Meta Andromeda Ads vs Amazon Ads: Who Wins?
John Moran, a marketing guru at Tier 11 alongside Ralph Burns, dives into the nuances of advertising across platforms like Meta and Amazon. They dissect a real case study revealing how businesses often misinterpret attribution metrics. Discover why focusing on contribution over attribution can unlock hidden profits. They also discuss the importance of harnessing tools like CAPI Import to streamline data and reduce wasted ad spend. Whether you're in e-commerce or services, their insights on optimizing your media strategy will reshape how you approach marketing.
