Cameron Campbell, a top-tier media buyer at Tier 11, shares his expertise in optimizing Meta ads and data strategies. He discusses why many brands mistrack their ad data and highlights critical metrics like New Customer Acquisition Cost (NCAC). Cameron also compares Tier 11's Data Suite with Meta’s Conversions API, revealing the revenue potential being overlooked. He offers strategies for creative testing and scaling, helping eComm brands avoid costly mistakes and make data-driven decisions for growth.

Join Ralph and Lauren as they dissect the most bizarre and cringe-worthy Super Bowl ads from this year. From a disturbing Coffee Mate tongue ad to Tubi’s wild cowboy-themed mishap, they cover it all. They also delve into the unexpected political statements in ads, including a Canadian commercial that stood out. Plus, they reflect on the emotional highs and lows of advertisements, and Tom Brady's jaw-dropping watch deal. This candid critique reveals what works, what doesn't, and why we can't stop watching.

Super Bowl ads are a cultural spectacle, and this discussion dives deep into the highs and lows of this year's offerings. From Wanda Sykes’ eye-catching campaign to Tom Brady’s surprising ad brilliance, the analysis is both entertaining and insightful. The duo explores what makes an ad memorable, and how brands can keep the buzz alive post-game. They even tackle the intersection of sports entertainment and social awareness, highlighting bold choices aimed at crucial health issues. Tune in for humor, strategy, and a fun banter between the hosts!

Discover the often-misunderstood world of digital marketing, where improper tracking setups can hinder your success. Learn how setting ambitious 10X goals can change your decision-making process and drive significant growth. Delve into the importance of courage and confidence in achieving extraordinary objectives, all while embracing personal desires. Plus, find innovative customer tracking strategies that can transform your business landscape and keep you ahead of the curve. Don't leave money on the table—maximize your potential!

Ralph and Lauren dive into the impact of recent tariffs on marketing and business strategies. They discuss the hidden costs and consumer burden associated with these tariffs. The duo reveals how brands can pivot to find opportunities in market chaos, whether selling whiskey in Canada or navigating ads in the U.S. They emphasize the importance of adaptability and community-oriented marketing in uncertain times. Ultimately, it’s about turning economic shake-ups into unique advantages for savvy marketers!

Discover the ins and outs of New Customer Acquisition Cost (nCAC) as Ralph and Lauren highlight hidden expenses that can derail your budget. They challenge common myths and unveil a formula that transforms your understanding of customer costs. The discussion includes vital insights on how seasonality affects profits, plus an exciting tool for tracking nCAC accurately. Listeners can also participate in an interactive challenge for a chance to win a strategy session—perfect for elevating your marketing game!

Discover the rise of a game-changing AI firm, DeepSeek, ready to shake up the industry with budget-friendly solutions. Explore how venture capital is shifting towards innovative AI tools amidst trade restrictions. Delve into the ethical concerns surrounding AI chatbots and the pressing issue of data privacy. The complexities of data ownership in our cloud-driven world are unpacked, highlighting the risks of personal information sharing. Join the conversation about how these advancements are reshaping the future for businesses and consumers alike.

Discover the importance of New Customer Acquisition Cost (NCAC) as a key metric for business growth. Learn how to measure it effectively without getting lost in vanity metrics. Unpack the complexities of customer segmentation and its impact on digital advertising. Dive into the five-step formula for calculating Customer Lifetime Value (LTV) and why it matters for your strategy. Lastly, grasp the hidden costs that come with acquiring new customers and how to ensure profitability while optimizing marketing efforts.

John Moran, a digital marketing expert from the Tier 11 team, shares groundbreaking insights on Amazon advertising. He discusses a game-changing strategy that combines less spending on Amazon with smarter ads on platforms like Facebook and YouTube to boost revenue. The conversation dives into the importance of understanding contribution versus attribution in marketing, optimizing ad performance, and navigating audience engagement. With actionable tips and engaging anecdotes, listeners will learn how to rethink their advertising strategies for better results.

Discover the art of hiring smart and thinking big! The hosts discuss how setting ambitious 10X goals can revolutionize your business approach. Uncover the surprising twists that can occur during virtual interviews, revealing the importance of transparency and trust. Learn about navigating the hiring process with a focus on culture fit and attitude over mere skills. Plus, they share practical tips to avoid common pitfalls while building your dream team. Tune in for insights that can transform your hiring strategy!