Perpetual Traffic
Tier 11
Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.
Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.
If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.
This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.
From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.
Get all the free episode resources at perpetualtraffic.com
13+ million downloads | 700+ episodes | Weekly since 2015
Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.
If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.
This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.
From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.
Get all the free episode resources at perpetualtraffic.com
13+ million downloads | 700+ episodes | Weekly since 2015
Episodes
Mentioned books
20 snips
Jan 2, 2026 • 33min
Top 4 Perpetual Traffic Episodes Most Advertisers Replayed in 2025
In a year-end recap, the hosts delve into the most replayed topics of the past year. They discuss the potential of AI-powered chatbots for boosting revenue through customer engagement. Advantage+ changes the game by stripping away targeting control, leading to broader optimization strategies. Misleading metrics in platforms cause costly pitfalls, while Tier 11's DataSuite offers a way to regain control. Additionally, insights on Meta's AI investments reveal how algorithms could reshape advertising strategies moving forward.
Dec 30, 2025 • 44min
Why Meta Is the Best Ad Platform on the Planet in 2026 Part 4
Explore the evolution of Meta's advertising engine, from custom audience uploads to the fallout from the Cambridge Analytica scandal. Discover how the iOS 14 update and TikTok's rise have pushed Meta to innovate, making 2026 the ultimate year for advertising. Learn about the groundbreaking Andromeda algorithm and the shift towards creative diversification, which is set to redefine marketing strategies. Uncover why creative now takes center stage and how to navigate privacy challenges in this transformed landscape.
Dec 26, 2025 • 39min
Why Meta is The Best Ad Platform on The Planet in 2026 Part 3
The discussion dives into the transformative journey of Meta advertising, showcasing its shift from hyper-specific targeting to a creative-driven model. Early success stories, like the pivotal launch of the News Feed, are contrasted with notable failures such as the controversial Beacon project. The impact of AI, particularly with breakthroughs like AlexNet, reshaped ad delivery and efficiency. Guest insights reveal how marketers must adapt to this new landscape to leverage Meta effectively as we look toward 2026. It's a fascinating reflection on innovation and its effects on advertising strategy.
Dec 23, 2025 • 25min
Why Meta Is the Best Ad Platform on the Planet in 2026 Part 2
Discover why Meta is poised to remain the premier ad platform in the coming years. Explore the evolution of advertising from the early days of Facebook to the revolutionary mobile shift before the IPO. Unpack the controversial Beacon fiasco and its lessons on privacy. Delve into the impact of the Andromeda update, which could redefine creative targeting. Plus, learn about Meta's bold Instagram acquisition and future advertising strategies involving AI and mobile innovations.
Dec 19, 2025 • 54min
Why Meta is The Best Ad Platform on The Planet in 2026 Part 1
Explore the fascinating world of Meta and its unparalleled advertising power by 2026. Lauren shares insights from her testimony on AI's role in boosting small businesses. The discussion tackles fears about job losses, highlighting AI as a catalyst for growth and inclusivity. Discover real-world applications enhancing productivity across various professions. With its massive user base and ongoing innovations like Andromeda, Meta is set to redefine marketing strategies and elevate business opportunities.
6 snips
Dec 16, 2025 • 49min
The #1 Critical Element Missing from Your 2026 Marketing Strategy
Preparing for 2026? Focus on setting specific, measurable goals to pave the way for success. The importance of transparent, company-wide objectives is highlighted, ensuring alignment across departments. Learn how to break down annual goals into manageable steps and map resources effectively. Real-world examples, including insights from Disney, stress the significance of diverse voices in planning. Plus, avoid marketing missteps by actively engaging your team in the process. It's time to start planning and take ownership of your future!
11 snips
Dec 12, 2025 • 47min
The New Meta “Feeder Strategy” That Breaks Andromeda (Full Walkthrough)
In this insightful discussion, guest John Moran, a performance marketer known for his innovative strategies, dives into Meta's Andromeda retrieval engine and its impact on advertising. He reveals how to reap the benefits of creative diversity to avoid algorithm pitfalls. John shares a fascinating case study on overcoming product concentration issues, resulting in significant improvements in CTR and CPC. He highlights the power of story-driven creatives and strategies for scaling ad spend effectively, all while maintaining healthy portfolio performance.
30 snips
Dec 9, 2025 • 37min
The #1 Communication Book Everyone Needs to Read in 2026 with Charles Duhigg
Join Charles Duhigg, bestselling author known for his insights on behavior and communication, as he reveals the secrets to effective interactions. He discusses the three types of conversations—practical, emotional, and social—and how understanding them can enhance trust in marketing. Duhigg shares techniques for turning shallow questions into deep dialogue, like the art of 'looping' to show you're truly listening. Learn how subtle communication in ads can create genuine engagement and why small courtesies online can significantly reduce conflict.
Dec 5, 2025 • 48min
5 Secrets of AdRoll's CTV Breakthrough REVEALED With Vibhor Kapoor
Vibhor Kapoor, Chief Business Officer at NextRoll, dives deep into the evolving landscape of connected TV (CTV) advertising. He reveals how CTV has transformed from a brand awareness tool to a precise full-funnel performance channel. Discussion highlights include the importance of audience data, impactful repurposed social creatives driving higher ROAS, and innovative AI strategies for budget optimization. With real-world success stories, Vibhor showcases why integrating CTV into your marketing mix is essential for 2026 and beyond.
Dec 2, 2025 • 42min
STOP: Analyze These 3 Crucial Buyers Post-BFCM to Maximize Q4 Profit
As the Black Friday frenzy winds down, insights on profit versus sales volume take center stage. Learn how successful planning must start months in advance to protect future margins. Discover the three buyer groups to analyze for real profitability: donor, reactivated, and new buyers. Find out how steep discounts affect profit, and why CFOs should be involved in setting offers. Tips on converting BFCM buyers into loyal customers and monitoring repurchase rates are also shared to maximize Q4 success.
