Perpetual Traffic [Case Study]: 628 Personal Injury Law Signed Cases in 9 Months - Part 2 (Replay)
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Jul 15, 2025 Dive into a case study showcasing how a personal injury law firm secured 628 signed cases in just nine months! Discover the power of emotive copywriting and urgent calls to action in boosting conversions. Learn the importance of tailoring messages to connect with clients emotionally and effectively targeting ads on social media. The hosts also reveal strategic enhancements to landing pages that improved conversions. Join them as they share innovative tactics and teamwork insights that can drive marketing success!
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Two Key Avatars in PI Marketing
- Personal injury law firms typically target two main avatars with distinct advertising approaches. - One avatar is addressed via Google search tactics, and the other through social interruption marketing on Meta platforms.
Accident Posts Help Facebook Targeting
- People commonly post about their car accidents publicly on Facebook. - This organic sharing helps Facebook know who's been in accidents for targeted advertising.
Traffic Harmonization Effectiveness
- Meta and Google ads complement each other by targeting different stages of the customer journey. - Meta creates awareness; Google often gets last click, showing how platforms feed off each other.