Discover six impactful cross-sell strategies that can dramatically boost your New Average Order Value. Learn the difference between upselling and cross-selling, with real-world examples showcasing their effectiveness. The importance of strategic planning for Q4 and the emotional connections in sales is emphasized. Explore innovative product bundling techniques that increase customer satisfaction and loyalty. Get inspired by successful case studies while preparing your marketing game plan for the holiday season.
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insights INSIGHT
NAOV Changes Marketing Spend Game
New Average Order Value (NAOV) is crucial to understanding how much you can spend to acquire a customer profitably.
NAOV helps tailor marketing spend to maximize profits, especially for first-time buyers.
volunteer_activism ADVICE
Strategic Use of Upsells
Use upsells at different points: pre-purchase on product pages, mid-purchase in cart, and post-purchase offers.
Position upsells to increase order value without disrupting the buying experience.
question_answer ANECDOTE
Beauty Client Subscripton Upsell Example
A beauty client successfully upsells subscriptions by offering one-month to three-month delivery options at a flat 15% discount.
They price their subscriptions cheaper than Amazon's subscribe and save to attract direct site buyers.
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Ralph Burns and Lauren Petrullo reveal seven proven upselling strategies to dramatically boost your new average order value (NAOV) and customer lifetime value (LTV). Using real examples from the beauty, CPG, and supplement industries, they break down how to effectively implement pre-purchase, mid-purchase, and post-purchase upsells—including bundling, subscribe-and-save options, thank-you page offers, and value-driven incentives—without disrupting the customer journey. You'll learn how brands like Amazon, Apple, and Dollar Shave Club use upsells to increase profits by 35% or more, and how to apply these same tactics to your business in time for Q4. Whether you're an e-commerce operator, digital marketer, or service provider, this episode is your upsell playbook for adding more value, converting smarter, and scaling revenue fast—all without selling “a bunch of crap.
Chapters:
00:00:00 - Welcome to Perpetual Traffic: Let’s Talk Profit
00:00:26 - What Is nAOV and Why It Changes Everything
00:01:47 - Q4 is Coming—Are Your Nets Fixed?
00:04:45 - Unlock More Revenue with Strategic Upsells
00:04:55 - The Cross-Sell vs. Upsell Showdown
00:06:17 - Real Upsell Examples That Actually Work
00:15:38 - Why Subscription Upsells Are Profit Goldmines
00:19:51 - Incentives That Get Customers to Say “Yes!”
00:21:22 - Beauty Brand Deep Dive: Mascara That Converts
00:22:14 - What Makes a Great Cross-Sell Strategy?
00:22:56 - Bundles That Boost AOV Instantly
00:23:42 - High-Impact Upsell Techniques You Can Steal
00:24:47 - Overcoming Common Upsell Roadblocks
00:26:06 - Inside Tier 11’s Client Wins
00:28:12 - Use Popups for Pre-Cart Upsells? Yes—Here’s How
00:34:22 - The Art of Post-Purchase Upselling
00:38:30 - Final Takeaways to Maximize Your Profit
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn
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