Perpetual Traffic

7 Secrets to Explode Your Profits with Upselling

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Jul 18, 2025
Discover six impactful cross-sell strategies that can dramatically boost your New Average Order Value. Learn the difference between upselling and cross-selling, with real-world examples showcasing their effectiveness. The importance of strategic planning for Q4 and the emotional connections in sales is emphasized. Explore innovative product bundling techniques that increase customer satisfaction and loyalty. Get inspired by successful case studies while preparing your marketing game plan for the holiday season.
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INSIGHT

NAOV Changes Marketing Spend Game

  • New Average Order Value (NAOV) is crucial to understanding how much you can spend to acquire a customer profitably.
  • NAOV helps tailor marketing spend to maximize profits, especially for first-time buyers.
ADVICE

Strategic Use of Upsells

  • Use upsells at different points: pre-purchase on product pages, mid-purchase in cart, and post-purchase offers.
  • Position upsells to increase order value without disrupting the buying experience.
ANECDOTE

Beauty Client Subscripton Upsell Example

  • A beauty client successfully upsells subscriptions by offering one-month to three-month delivery options at a flat 15% discount.
  • They price their subscriptions cheaper than Amazon's subscribe and save to attract direct site buyers.
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