Perpetual Traffic [Case Study]: 628 Personal Injury Law Signed Cases in 9 Months (Replay)
Jul 11, 2025
Join Kasim Aslam, a digital marketing expert and former co-host of the show, as he teams up with Ralph Burns to dissect a transformative case study in personal injury law marketing. They unveil how to leverage Google's extensive data and Meta's ad algorithm to reduce costs per signed case significantly. Learn about the pivotal role of effective lead tracking, advertising techniques, and overcoming roadblocks. Even if you're outside PI law, their insights on blending search and social ads can elevate your client acquisition game!
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Google and Meta Synergy
- Leveraging Google's vast data points enables pinpointing high-intent leads precisely when they are ready.
- Combining Google and Meta advertising algorithms creates a powerful synergy to reduce cost per signed case drastically.
Track the Right Conversions
- Ensure you track the right conversion events, like signed cases, not just superficial actions like form fills.
- If you optimize for the wrong signals, the advertising algorithm won't deliver valuable leads.
Fix Tracking First
- Before running ads, fix your tracking and measurement systems, emphasizing offline conversion tracking.
- Lay a solid foundation of tracking to feed accurate data to marketing algorithms for better optimization.