In this must-listen rebroadcast, Ralph Burns and Kasim Aslam break down a game-changing case study that reveals how combining Google’s deep data insights with Meta’s evolving ad algorithm can slash your cost per signed case to under $2,000 — a gold standard in personal injury law. Ralph and Kasim share how Tier 11’s refined Conversion Engine taps into Google’s 72 million (or more) data points to pinpoint high-intent leads at exactly the right moment. Even if you’re not in PI law, you’ll discover a tactical blueprint for blending paid search and social ads to secure more of your dream clients — while future-proofing your marketing against shifting ad platforms.
Chapters:
- 00:00:00 - Kickoff & Why This Episode Matters
- 00:00:37 - What Makes This Case Study a Game-Changer
- 00:02:13 - Winning Ad Tactics & Eye-Opening Results
- 00:05:34 - Behind the Scenes: How It Really Worked
- 00:11:28 - Roadblocks We Hit & How We Crushed Them
- 00:20:07 - How We Tracked Every Dollar Like a Hawk
- 00:23:07 - Cracking CPA: Real Estate Edition
- 00:24:36 - Why Data Tracking Can Make or Break Your Growth
- 00:27:36 - Tapping Into Google’s Goldmine for PI Law Wins
- 00:32:36 - Secret Sauce: Offline Conversions that Scale
- 00:40:34 - Big Takeaways & How to Use This in Any Industry
LINKS AND RESOURCES:
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Mentioned in this episode:
https://www.NEXTInsurance.com/perpetual
https://www.activecampaign.com/
https://www.NEXTInsurance.com/perpetual
