Perpetual Traffic
Tier 11
Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.
Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.
If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.
This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.
From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.
Get all the free episode resources at perpetualtraffic.com
13+ million downloads | 700+ episodes | Weekly since 2015
Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.
If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.
This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.
From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.
Get all the free episode resources at perpetualtraffic.com
13+ million downloads | 700+ episodes | Weekly since 2015
Episodes
Mentioned books
21 snips
Sep 5, 2025 • 31min
The Unfair Advantage: How to Dominate BFCM as a Beauty Brand with Lauren Schwartz
Lauren Schwartz, Head of Creative Strategy at Tier 11 and founder of The Loft 325, dives into strategies for beauty brands to ace Black Friday and Cyber Monday. She discusses creative hooks that boost engagement and innovative product bundling to enhance value while maintaining profitability. Lauren highlights the importance of preparing throughout the year and provides insights on navigating discounts without diluting brand value. Get ready for actionable tips that can be implemented in less than a week to stand out in the holiday rush!
31 snips
Sep 2, 2025 • 43min
The Content Matrix: Content Creation That Actually Converts with Alisan Matthews
Alisan Matthews, Head of Email and Social Media Marketing at Tier 11, shares her insights on content creation that truly connects. She emphasizes the importance of purposeful content over random posts. Alisan discusses creating a content matrix to align brand messages with audience needs, focusing on the four key pillars of content strategy. She also highlights the critical role of authenticity in social media and shares tips on leveraging storytelling to enhance engagement. Perfect for brands looking to refine their strategy amidst competitive landscapes!
7 snips
Aug 29, 2025 • 1h
The #1 Non-AI Task an Agency Owner Can Do to Grow With Andrew Foxwell
Andrew Foxwell, co-founder of Foxwell Digital and expert in Meta advertising, shares valuable insights on navigating the increasingly AI-driven advertising landscape. He discusses how agencies can adapt to Meta’s innovations, streamline strategies, and overcome the challenges of client expectations. Andrew provides a framework for agency owners to focus on what truly matters amidst the noise, emphasizing the importance of aligning marketing efforts with emerging AI trends. His tips on enhancing creative strategy and managing client relationships are a must-listen for digital marketers.
7 snips
Aug 26, 2025 • 51min
How to Get Sales in Your First Year of a Digital Business With Just $10k
Starting a digital business with $10K? Discover smart ways to allocate your budget for maximum impact. Learn why authentic marketing and personal storytelling can build brand loyalty. Explore the value of influencer partnerships and user-generated content. Unearth the benefits of in-person events, particularly when targeting Gen X. The hosts also share unique relaxation techniques and practical advice on staying focused amidst marketing trends. Tune in for actionable insights to lay a solid foundation for your entrepreneurial journey!
19 snips
Aug 22, 2025 • 25min
The Simple Lead Gen Strategy That Scaled Revenue From $620K to $2.5M in 6 Months
Discover a remarkable case study where a business skyrocketed its revenue from $620K to $2.5M in just six months. Explore how identifying diverse lead magnets and nurturing audience engagement drove this success. The conversation delves into innovative funnel strategies and the power of educational content in advertising. Learn how to create meaningful interactions that build trust and lead to conversions. If you're seeking to scale your business, this insightful breakdown offers invaluable strategies to adapt and thrive.
10 snips
Aug 19, 2025 • 47min
How We Turned $6K Into $100K Revenue in 2 Days
Discover the secrets behind turning a modest ad spend into significant revenue through strategic planning. Hear how a failed webinar turned into a success with a simple shift in approach. Learn the crucial differences between various types of leads and why many businesses struggle by confusing them. Gain insights into the best practices for budget allocation and effective marketing strategies tailored for webinars. Uncover how targeting on Meta can maximize your ROI and the importance of teamwork in achieving marketing goals.
8 snips
Aug 15, 2025 • 34min
Meta’s Andromeda Update: Are You Still Using Outdated Meta Ad Strategies?
John Moran, a digital advertising expert known for his innovative strategies, dives deep into Meta's Andromeda update. He reveals that outdated ad strategies are no longer effective and emphasizes the importance of creative diversification for high ROAS. John introduces the Fishbone Effect, a unique method targeting diverse audiences within a single campaign. Learn how to adapt to shifting ad landscapes, optimize performance, and pivot when campaigns falter—all while achieving impressive results through fresh, diverse content!
12 snips
Aug 12, 2025 • 60min
We Analyzed Our Biggest Client Failure (And This Is What We Learned)
In this engaging discussion, growth strategist Ricardo Pouwels from Tier 11 shares valuable insights from a challenging client case in the gardening niche. He highlights the critical importance of tracking key metrics like new customer acquisition costs, particularly when a business model is flawed. The conversation delves into the struggles of reallocating advertising budgets between Google and Meta amidst stiff competition. Pouwels also emphasizes the necessity of patience and strategic planning, especially when client expectations misalign with reality.
12 snips
Aug 8, 2025 • 47min
The Super Secret Formula Corey Quinn Used to Grow The Scorpion Agency from $10M to $200M
Corey Quinn, an Agency Growth Advisor and former CMO of Scorpion, shares how he skyrocketed the agency from $10M to $200M. He discusses his unique ‘Dream 100’ outreach strategy and emphasizes the importance of focusing on Deep Specialization and the Greatest Business Outcome. The conversation delves into building a culture that drives operational excellence and leveraging personalized gifts for effective client outreach. Quinn offers tactical insights that challenge conventional thinking on lead generation and agency growth.
Aug 5, 2025 • 38min
(Replay) How Ralph Structures His Campaigns for Massive MER
A staggering ad campaign for an e-commerce store catapulted revenue by 608% in under six months. The secret? Combining precise audience targeting with compelling creative messaging. Insights on the importance of adapting marketing strategies and the impact of innovative tracking systems are also highlighted. Plus, learn about the 'Traffic Harmonizer System' and how it optimizes campaign performance across various stages of user engagement. It's all about mastering the art of online marketing nirvana with the right tools and creativity!
