Perpetual Traffic
Tier 11
Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.
Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.
If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.
This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.
From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.
Get all the free episode resources at perpetualtraffic.com
13+ million downloads | 700+ episodes | Weekly since 2015
Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.
If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.
This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.
From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.
Get all the free episode resources at perpetualtraffic.com
13+ million downloads | 700+ episodes | Weekly since 2015
Episodes
Mentioned books
12 snips
Aug 1, 2025 • 52min
The 8 Essential Ad Types to KILL IT on the New Meta Ads Andromeda Update
John Moran, a digital marketing strategist at Tier 11, discusses the revolutionary Andromeda update from Meta, which is reshaping digital advertising through AI. He shares how this update demands innovation and adaptation, flipping traditional strategies on their heads. Listeners will learn about the importance of content diversification, the eight essential ad types to leverage, and how to optimize ad budgets effectively. Moran emphasizes the need for high-quality, diverse creative content to succeed in a rapidly changing advertising landscape.
Jul 29, 2025 • 1h 7min
[Case Study] Meta Andromeda Ads vs Amazon Ads: Who Wins?
John Moran, a marketing guru at Tier 11 alongside Ralph Burns, dives into the nuances of advertising across platforms like Meta and Amazon. They dissect a real case study revealing how businesses often misinterpret attribution metrics. Discover why focusing on contribution over attribution can unlock hidden profits. They also discuss the importance of harnessing tools like CAPI Import to streamline data and reduce wasted ad spend. Whether you're in e-commerce or services, their insights on optimizing your media strategy will reshape how you approach marketing.
Jul 25, 2025 • 31min
Is A.I. Making Your Team DUMBER?
The discussion tackles a pressing concern: is AI making teams dumber? A compelling case study reveals how AI can create an illusion of productivity while undermining critical thinking. Participants emphasize the importance of human oversight in maintaining strategic interpretation over generic outputs. The conversation highlights the need for teams to use AI as a collaborator rather than a crutch. Key takeaways include fostering a culture of thoughtful analysis and enhancing individual contributions to achieve meaningful business impact.
13 snips
Jul 22, 2025 • 46min
7 Secrets to Explode Your Profits with Upselling
Discover six impactful cross-sell strategies that can dramatically boost your New Average Order Value. Learn the difference between upselling and cross-selling, with real-world examples showcasing their effectiveness. The importance of strategic planning for Q4 and the emotional connections in sales is emphasized. Explore innovative product bundling techniques that increase customer satisfaction and loyalty. Get inspired by successful case studies while preparing your marketing game plan for the holiday season.
Jul 18, 2025 • 37min
Maximize Your Profits with These 6 Brilliant Cross-Sell Plays
Discover six powerful cross-sell strategies that can boost your Average Order Value and profitability. The hosts dive into essential metrics like nAOV and NCAC, while exploring successful tactics from brands such as Disney. Learn how to effectively time your offers for maximum conversions and why understanding the difference between cross-selling and upselling is crucial. Get real-world examples and actionable insights to transform your marketing efforts and enhance customer experiences, all aimed at maximizing customer lifetime value!
4 snips
Jul 15, 2025 • 29min
[Case Study]: 628 Personal Injury Law Signed Cases in 9 Months - Part 2 (Replay)
Dive into a case study showcasing how a personal injury law firm secured 628 signed cases in just nine months! Discover the power of emotive copywriting and urgent calls to action in boosting conversions. Learn the importance of tailoring messages to connect with clients emotionally and effectively targeting ads on social media. The hosts also reveal strategic enhancements to landing pages that improved conversions. Join them as they share innovative tactics and teamwork insights that can drive marketing success!
Jul 11, 2025 • 46min
[Case Study]: 628 Personal Injury Law Signed Cases in 9 Months (Replay)
Join Kasim Aslam, a digital marketing expert and former co-host of the show, as he teams up with Ralph Burns to dissect a transformative case study in personal injury law marketing. They unveil how to leverage Google's extensive data and Meta's ad algorithm to reduce costs per signed case significantly. Learn about the pivotal role of effective lead tracking, advertising techniques, and overcoming roadblocks. Even if you're outside PI law, their insights on blending search and social ads can elevate your client acquisition game!
7 snips
Jul 8, 2025 • 1h 1min
The #1 Metric That Will Completely Transform Your Business’s Bottom Line
Scott Brandley, host of the Cashflow Kings podcast, is joined by Ralph Burns, a marketing strategist known for helping e-commerce CEOs boost their profits. They dive into the crucial topic of New Customer Acquisition Cost (NCAC), revealing why it's the key metric that often gets ignored. Ralph shares strategies for outspending competitors while protecting profit margins and discusses the importance of precise calculations in driving revenue growth. Listeners will learn tactics for smart scaling, optimizing customer acquisition, and boosting average order value.
6 snips
Jul 4, 2025 • 49min
Defeat The New Google AI Max Landing Page Doomsday with Val Riley
Val Riley, Vice President of Marketing and Strategy at Unbounce, shares her insights on navigating the challenges posed by Google’s AI Max landing page requirements. She reveals essential strategies for optimizing landing pages to enhance user experience and conversion rates. Val emphasizes the importance of aligning ads with precise landing pages to improve engagement. The discussion also covers innovative techniques for e-commerce success and highlights Unbounce’s versatile templates tailored for various industries, making it easier for marketers to stay competitive.
Jul 1, 2025 • 36min
The 1 Stunning Hack We Used to 3X Our Spanish YouTube Subs in 30 Days
Discover how a simple method can triple your YouTube subscribers in just 30 days. Ralph and Lauren unveil the Most Valuable Activity approach, emphasizing its power to streamline focus and enhance growth. They share insights on managing Gen Z teams, daily goal-setting strategies, and the impact of regular check-ins. With real-life success stories, you'll learn actionable steps to supercharge your channel without extra ad spend. Tune in for compelling tips on maximizing productivity and fostering team accountability.
