Perpetual Traffic Alex Hormozi’s $100M Money Models Launch: Debunked & Key Takeaways
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Sep 23, 2025 Explore a game-changing content diversification strategy that slashed client lead costs by 50%. Discover Alex Hormozi's secret to success through giving away valuable content, leading to over $80 million in book sales in just 24 hours. Delve into tailored ad campaigns using Meta AI and learn the difference between marketing and sales qualified leads. The hosts reveal a case study on content diversification and share insights on why audiences often fail to implement new strategies. Tune in for actionable tips to scale your business!
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Invest In Top-Of-Funnel To Lower CPA
- Shift budget to top-of-funnel to lower bottom-of-funnel costs and scale more efficiently.
- Test modest top-of-funnel spend because even small increases can cut CPA dramatically.
Leverage Meta AI Personas For Tailored Ads
- Use Meta's generative AI personas to tailor ad copy and target new angles automatically.
- Let persona-driven creative surface people who've engaged with competitor content for faster retargeting.
Focus On The Messy Middle
- Most growth comes from the large middle of the market, not just in-market buyers.
- Content that educates and builds interest converts the ambivalent middle over time.
