Perpetual Traffic Money Model Case Study: 52.7% Increase in Total Subscribers in 6 Months
Sep 26, 2025
Discover how a membership site achieved a staggering 52.7% increase in subscribers in just six months! The podcast dives into the importance of new customer acquisition costs (nCAC) and effective regional targeting strategies. Learn how they customized marketing with local hooks and creative visuals to resonate with specific audiences. Plus, hear about the balance of e-commerce and membership models, and innovative tactics that can boost retention and revenue. Ideal insights for anyone in the membership or e-commerce space!
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First‑Party Data Prevents Ad Cannibalization
- Poor segmentation caused Meta to re-serve ads to existing customers and drive negative frequency.
- Accurate first-party data and CAPI imports are essential to exclude current customers and protect experience.
Calculate NCAC Before Scaling
- Do calculate New Customer Acquisition Cost (NCAC) before scaling marketing spend.
- Use NCAC to know how much you can profitably pay for new members and make decisions accordingly.
Target By State And Region
- Do segment audiences geographically down to state or local regions when customers are location-dependent.
- Create NCAC per state and prioritize markets with the best acquisition economics.
