Using NCAC to Guide Acquisition

Ralph covers calculating new-customer acquisition cost (NCAC) and its importance for profitable scaling and lifetime value.

Transcript

chevron_right

Play full episode

chevron_right

Transcript

Episode notes

Your marketing team needs a reliable formula to determine the most important metric to guide your company's marketing efforts. We’re talking about new customer acquisition costs (nCAC).

Download your free copy of our nCAC calculator at: https://www.tiereleven.com/ncac

Today, we are analysing a case study of a membership site business that achieved incredible results through strategic marketing. The company, focused on a recreational niche, achieved an outstanding 52% increase in total subscribers year-over-year.

This massive growth stemmed from a series of smart decisions, starting with an in-depth look at their new customer acquisition costs (NCAC) and regional targeting strategies. They also tapped into the power of community, offering exclusive access to products and services, and creative hooks that resonated with specific geographic audiences.

If you're running a membership site or e-commerce business, you’ll learn how to track and analyze data in granular detail, target the right customers, and create relevant, personalized experiences.

In this episode:

- Case study: business model of a membership site

- Challenges in customer acquisition

- Solutions: Targeting the right audience with nCAC

- Using creative hooks and regional language

- Results and success metrics

- Membership site and e-commerce strategies to scale

- E-commerce businesses that suit this business model

Listen to this episode on your favorite podcast channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK