

#1185
Mentioned in 24 episodes
$100M Offers
Book • 2021
In '$100M Offers', Alex Hormozi provides actionable strategies and tactics for entrepreneurs and sales professionals to create compelling offers that attract high-value customers.
The book emphasizes the importance of understanding the target audience's needs, creating a 'Grand Slam Offer' that combines attractive promotions, unmatchable value propositions, premium pricing, and unbeatable guarantees.
Hormozi also discusses the value equation, pricing strategies, and how to leverage scarcity and urgency to increase demand and profits.
The book is filled with real-life examples and step-by-step processes, making it a practical guide for both new and experienced entrepreneurs.
The book emphasizes the importance of understanding the target audience's needs, creating a 'Grand Slam Offer' that combines attractive promotions, unmatchable value propositions, premium pricing, and unbeatable guarantees.
Hormozi also discusses the value equation, pricing strategies, and how to leverage scarcity and urgency to increase demand and profits.
The book is filled with real-life examples and step-by-step processes, making it a practical guide for both new and experienced entrepreneurs.
Mentioned by





















Mentioned in 24 episodes
Mentioned by 

in the episode introduction as one of 

's books.


Steven Bartlett


Alex Hormozi

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for anyone scaling to 6 and 7 figures.


Tom Bilyeu

559 snips
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Mentioned by 

in the last chapter of his book, "Offers", reflecting on his first $100,000.


Alex Hormozi

476 snips
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Mentioned by 

as a book to learn marketing skills.


Chris Williamson

154 snips
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Mentioned by 

at the end of the podcast as an inspiring book.


Lewis Howes

119 snips
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Recommended by 

at the end of the podcast as an amazing investment for business owners, highlighting its simple frameworks and valuable content.


Lewis Howes

87 snips
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Mentioned by ![undefined]()

when referencing 

, who ran with the book.

Logan Paul


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87 snips
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Mentioned by 

as an example of a book he rewrote five times to make it shorter and easier to consume.


Alex Hormozi

67 snips
Alex Hormozi On Becoming A Millionaire, Quieting Your Ego & Forgetting About Legacy EP 1278
Mentioned by 

while discussing a framework for making better business decisions.


Alex Hormozi

39 snips
Strategy 101 | Ep 790
Mentioned by ![undefined]()

as a book about crafting offers, authored by Alex Hormozi.

Brian Hood

24 snips
#372: Offer Crafting | How To Build a Service So Clear It Practically Sells Itself
Mentioned by 

as a book he wrote, detailing his journey and insights.


Alex Hormozi

23 snips
Ep 385 How I Made My First Million
Recommended by 

for its strategies on creating irresistible offers for audiences.


Jacques Hopkins

17 snips
239: The ONE Book That Changed Everything For Me
Mentioned by ![undefined]()

as one of the most important business books in recent years.

Jason Staats

15 snips
368 6 Ideas to build Urgency & Scarcity into Renewals
Recommended by ![undefined]()

as a helpful resource for learning how to build a great offer.

Vince Opra

12 snips
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Mentioned by 

as a resource for understanding bonuses and guarantees in sales.


Alex Hormozi

11 snips
Part 6: $100M Offers Book | Ep 584
Mentioned by ![undefined]()

as a source of inspiration for building his offer, influencing the psychology behind it.

Hugo Ortega

11 snips
201 Here’s How I Built a $20,000/Month Coaching Business
Mentioned by Alim as inspiration for the concept of niching down in business.

Develop MONEY-Making Apps at Lightning Speed
Mentioned by ![undefined]()

in reference to making a great offer for a webinar, including bonuses and guarantees.

John Ainsworth
267: He Tested Every Funnel: The 3 That Sell Courses Today (Featuring John Ainsworth)
Mentioned by ![undefined]()

in the context of guarantees and likelihood of achievement in business.

Jason Phillips

2175: A Call to Action for All Trainers & Coaches With Jason Phillips
Mentioned by 

as books that he has been devouring recently.


Austin Gray

3 Learning Lessons from $90M Business Owner



