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The Colin and Samir Show
How Ali Abdaal makes $5,741,266.32 a year on YouTube
Aug 14, 2023
02:05:25
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Quick takeaways
- Launching a course off the back of YouTube videos can be a successful way to make money as a creator.
- Ai tools and affiliate marketing partnerships with recurring commission rates can provide additional, consistent income streams for YouTube creators.
- Owning your revenue and reducing dependence on external platforms is crucial for long-term success as a creator.
- Setting revenue goals and focusing on a fulfilling and sustainable business that aligns with your values is more important than obsessing over numbers.
- Finding growth and fulfillment beyond revenue and profit is crucial for personal and professional success as a creator.
Deep dives
Diversifying Income Streams: Launching Courses and the YouTube Academy
Ali Abdall shares how he started making money as a creator by teaching courses and creating the YouTube Academy. He emphasizes the importance of launching a course off the back of YouTube videos and talks about the revenue growth he experienced from these ventures.
Using AI Tools and Affiliate Marketing for Additional Income
Ali Abdall discusses how he leverages AI tools like Title Exploder to improve his YouTube videos. He also reveals his success in affiliate marketing, particularly through software partnerships with recurring commission rates. These additional income sources provide a consistent revenue stream.
Evolving Business Strategy and Changing Revenue Streams
Ali Abdall explains how he shifted his focus from Skillshare to creating his own courses in order to have more control over his revenue. He highlights the importance of owning your revenue and reducing dependence on external platforms. He also shares future plans to transition the PTYA course into a self-paced offering.
Balancing Lifestyle and Revenue Goals
Ali Abdall discusses his approach to setting revenue goals and focusing on the lifestyle he wants to achieve. While he recognizes the importance of financial projections, he actively avoids stressing over numbers outside of his control. He prioritizes creating a fulfilling and sustainable business that aligns with his values and provides a good quality of life.
The Growth Journey and Redefining Success
The speaker reflects on their personal growth journey and redefines what success means to them. They emphasize the importance of finding growth in ways other than revenue and profit. The speaker discusses their goals of achieving financial freedom and focusing on meaningful and fulfilling work. They contemplate the balance between passive income and finding fulfillment in travel and other opportunities. The speaker acknowledges the temptation to constantly strive for higher revenue but highlights the importance of finding excitement and purpose in their work.
The Dangers of Chasing Revenue
The speaker discusses the dangers of solely chasing revenue and being driven by external validation. They reflect on the experience of receiving a big check and feeling uncertain about what to do with it. The speaker explores the fear of taking a break and the potential fear of filling the newly gained free time with more work and revenue opportunities. They discuss the importance of understanding personal motivations and finding joy in pursuing exciting projects, rather than being solely driven by financial success and industry validation.
The Impact of Listicles and Hero's Journey
The speaker highlights the effectiveness of using listicles in YouTube videos and other content. They emphasize the value of organizing information in a list format to engage viewers and provide useful content. The speaker also mentions the hero's journey storytelling template and how it can be applied to create engaging videos. They discuss the benefits of leveraging these storytelling techniques to share valuable lessons and experiences.
Lessons Learned from Hiring and Scaling Too Quickly
The speaker shares their experiences and lessons learned from hiring and scaling their team too quickly. They discuss the challenges and complexity that can arise from rapid growth without establishing proper systems and processes. The speaker emphasizes the importance of prioritizing hires based on revenue growth and customer demand. They reflect on the need to identify and address bottlenecks in the business before expanding the team further. The speaker advises gradually increasing hires to match demand and focusing on the core aspects of the business to maintain a sustainable and successful operation.
Creatively focusing on one thing at a time
The podcast discussion emphasizes the importance of creatively focusing on one thing at a time. The speaker reflects on the misconception that having a YouTube channel can lead to launching multiple ventures. Instead, they advise content creators to understand their business model, with educational creators focusing on the YouTube channel and selling courses. The recommended lean team for this model consists of a video editor and a jack-of-all-trades assistant. By focusing on one product at a time, content creators can generate revenue more comfortably and efficiently.
The shift in YouTube monetization and the role of email lists
The podcast episode highlights the changing landscape of YouTube monetization and the importance of building an email list. The speaker discusses how subscriber count is becoming less significant, and even creators with millions of subscribers must work hard to gain views. To optimize revenue, they suggest incorporating a product to sell alongside YouTube videos. By providing valuable content and directing viewers to a lead magnet in the video, such as a free template, creators can capture email addresses and expand their email lists. This approach allows creators to generate revenue through multiple channels, including AdSense, sponsorships, and sales of their own products.
We interview Ali Abdaal about his business, how he started making YouTube videos, and his advice to aspiring creators.
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