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The Explosion of the Creator Economy
YouTube's growth from 2020 to 2021 is pretty dramatic. What was the story for you of like, how does this happen? How does it go from $2 in revenue to over $5 million? Yeah. Well, there's an unbelievably deep value to like audience segmentation. As like where is this audience? Where is the audience that's interested in the $2,000 course? That actually if you reach make a video that reaches a million people, you might miss that audience. If you have a newsletter with a certain amount of people, you may have that audience.