The Relationship Between Short Form Content and Market Awareness

TikTok has gained 114,000 subscribers in the past 28 days. Do you think a lot of that comes from short form content? No, not very much. But then at the same time, I think it's cool that we get to share an interesting idea in less than 60 seconds. And so what I'm really hoping with shorts is that like 0.1% of the people that see it might then be more likely to click on a thumbnail of me if they see it in the future.