My First Million Alex Hormozi: I Lost Everything Twice… Then Made $26M In 18 Months | Alex Hormozi Interview
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Aug 15, 2024 
In this engaging discussion, entrepreneur Alex Hormozi shares his incredible journey of bouncing back from financial ruin to generating $26M in just 18 months. He provides insights into the challenges of launching a gym and his innovative online training model that turned his fortunes around. Alex also dives into crafting irresistible offers for customers, strategic business acquisitions, and his decision to invest in Skool. His story is a testament to resilience, creativity, and the importance of bold moves in business.
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Double Loss
- Alex Hormozi lost all his money twice: once when his business partner stole it, and again when payment processing failed.
- These setbacks occurred shortly after he sold his gyms and went all-in on a new business.
Restarting
- Hormozi's partner, Layla, encouraged him to restart the turnaround model.
- Despite another setback with refunds, they persisted.
Find Your Niche
- Identify a profitable niche, even if it's within an existing market.
- Hormozi pivoted to online fitness coaching with his wife after struggling with gym turnarounds.
