My First Million
Alex Hormozi: I Lost Everything Twice… Then Made $26M In 18 Months | Alex Hormozi Interview
Aug 15, 2024
In this engaging discussion, entrepreneur Alex Hormozi shares his incredible journey of bouncing back from financial ruin to generating $26M in just 18 months. He provides insights into the challenges of launching a gym and his innovative online training model that turned his fortunes around. Alex also dives into crafting irresistible offers for customers, strategic business acquisitions, and his decision to invest in Skool. His story is a testament to resilience, creativity, and the importance of bold moves in business.
58:59
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Quick takeaways
- Overcoming a devastating financial loss pushed Alex Hormozi to pivot from gym ownership to gym turnaround services, showcasing resilience.
- Investing in the educational model allowed Alex to reduce refund risks while maximizing sales, leading to significant revenue growth.
Deep dives
Turning Point After Financial Loss
The individual faced an overwhelming setback when all the cash from their bank account was stolen, leading to feelings of despair and concern for their future. Despite this loss, they were encouraged by their partner to pivot back to a previously successful business model. They quickly transitioned from traditional gym ownership to offering turnaround services for gyms, which had proven more lucrative. This moment marked a fundamental shift in their approach, illustrating how significant adversities can lead to transformative opportunities.
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