Perpetual Traffic The Unfair Advantage: How to Dominate BFCM as a Beauty Brand with Lauren Schwartz
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Sep 5, 2025 Lauren Schwartz, Head of Creative Strategy at Tier 11 and founder of The Loft 325, dives into strategies for beauty brands to ace Black Friday and Cyber Monday. She discusses creative hooks that boost engagement and innovative product bundling to enhance value while maintaining profitability. Lauren highlights the importance of preparing throughout the year and provides insights on navigating discounts without diluting brand value. Get ready for actionable tips that can be implemented in less than a week to stand out in the holiday rush!
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Start With The Offer
- Focus on your offer first, then build creatives around it.
- Decide now whether you'll use bundles or sitewide discounts to shape creative hooks.
Sell Kits, Not Just Discounts
- Create kits that package multiple beauty products so customers get more perceived value.
- Position kits as a better value than buying items separately rather than just slashing prices.
Bundle Around A Look
- Build bundles around looks or use-case (e.g., holiday glam, skincare routine).
- Design multiple kits targeting different customer segments to increase conversion and trial.