Lauren Schwartz

Lauren Schwartz, a paid media creative expert and founder of The Loft 325, shares her insights on transforming beauty brand advertising by leveraging emerging trends. She discusses creative strategies like food-inspired visuals and influencer authenticity, highlighting trends such as Hailey Bieber’s strawberry face and Halloween lash campaigns. Lauren reveals how blending relatable content with marketing drives ROI and the psychology behind capturing consumer attention. This conversation is packed with real-world tactics that empower brands to engage consumers meaningfully.

Lauren Schwartz, a Paid Media Creative Expert and founder of The Loft 325, joins Ralph Burns to unveil a powerful 3-Step Creative Formula tailored for beauty and wellness brands. They discuss the importance of auditing creative assets to pinpoint conversion gaps. Lauren emphasizes aligning brand messaging across platforms to enhance engagement and drive results. Listeners learn how to simplify their advertising strategies while maintaining brand consistency. Discover actionable insights designed to help brands stand out in a competitive landscape.

Lauren Schwartz, a creative director at Tier 11, specializes in scaling beauty brands with strategic advertising. In this insightful discussion, she reveals how aesthetics can mislead brands into overlooking performance, costing them revenue. Learn about innovative solutions for curly hair care and the vital role of targeted messaging that speaks to consumer pain points. Schwartz also emphasizes the importance of testing creative strategies and collaborating with the right creators to enhance brand trust and engagement, offering a framework for effective ads that drive conversions.

Lauren Schwartz, Head of Creative Strategy at Tier 11 and founder of The Loft 325, dives into the tough landscape facing beauty and wellness brands in 2025. She discusses how to navigate staggering tariffs of up to 145% while maintaining product integrity. Authentic advertising is key, utilizing founder stories and behind-the-scenes content to build trust. Lauren also shares effective retention strategies and the importance of transparency in pricing, providing practical tactics for brands to thrive amidst uncertainty.

In this discussion, Lauren Schwartz, Creative Director at Tier 11 and ex-The Loft 325, shares her insights on effective marketing in the beauty and wellness space. She highlights the importance of bridging communication gaps between clients and creative teams to produce profitable ads. Schwartz emphasizes using data over subjective opinions, advocating for authentic storytelling that resonates with consumers. She also discusses how dynamic visuals and strategic bundling can significantly boost sales, redefining success in a crowded market.