Perpetual Traffic
How The Top Beauty Brands Turn Online Trends into Advertising Performance
Apr 18, 2025
Lauren Schwartz, a paid media creative expert and founder of The Loft 325, shares her insights on transforming beauty brand advertising by leveraging emerging trends. She discusses creative strategies like food-inspired visuals and influencer authenticity, highlighting trends such as Hailey Bieber’s strawberry face and Halloween lash campaigns. Lauren reveals how blending relatable content with marketing drives ROI and the psychology behind capturing consumer attention. This conversation is packed with real-world tactics that empower brands to engage consumers meaningfully.
30:12
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Quick takeaways
- Leveraging online trends like authentic influencer content and relatable beauty looks is pivotal for brands to drive consumer engagement and increase sales.
- Incorporating sensory marketing, such as food-inspired visuals, enhances emotional appeal, making beauty products more memorable and desirable to consumers.
Deep dives
The Power of Trends in Beauty Marketing
Trends play a significant role in beauty marketing, shaping how brands connect with audiences. Influencers and celebrities, such as Hayley Bieber, often spearhead these trends, which can range from makeup techniques to product usage. For instance, the 'strawberry face' trend involves simple, everyday looks that resonate with consumers seeking authenticity rather than over-the-top glamour. By leveraging these trends, beauty brands can make their products appear more relatable and accessible, encouraging consumers to incorporate them into their daily routines.
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