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How To Tariff-Proof Your Beauty & Wellness Brand with Lauren Schwartz
May 6, 2025
Lauren Schwartz, Head of Creative Strategy at Tier 11 and founder of The Loft 325, dives into the tough landscape facing beauty and wellness brands in 2025. She discusses how to navigate staggering tariffs of up to 145% while maintaining product integrity. Authentic advertising is key, utilizing founder stories and behind-the-scenes content to build trust. Lauren also shares effective retention strategies and the importance of transparency in pricing, providing practical tactics for brands to thrive amidst uncertainty.
26:27
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Quick takeaways
- Tariffs may increase beauty and wellness product prices by up to 145%, prompting brands to adapt their pricing strategies accordingly.
- Utilizing authentic content and transparent communication can enhance customer loyalty and trust as brands navigate economic challenges.
Deep dives
Impact of Tariffs on Beauty and Wellness Products
Recently imposed tariffs significantly affect the beauty and wellness industry, potentially increasing product prices. As brands need to replenish their inventory, they may face a markup of 145% on goods, which can greatly impact their overall pricing strategy. This surge in costs includes not just the products themselves but also essential ingredients and packaging, leading to a comprehensive price hike for consumers. Brands are urged to prepare for these changes, as the increasing costs may compel them to adjust their pricing or messaging accordingly.
