Perpetual Traffic [Case Study]: 5 Steps to High-Converting On-Brand Beauty & Wellness Ads
May 20, 2025
Lauren Schwartz, a creative director at Tier 11, specializes in scaling beauty brands with strategic advertising. In this insightful discussion, she reveals how aesthetics can mislead brands into overlooking performance, costing them revenue. Learn about innovative solutions for curly hair care and the vital role of targeted messaging that speaks to consumer pain points. Schwartz also emphasizes the importance of testing creative strategies and collaborating with the right creators to enhance brand trust and engagement, offering a framework for effective ads that drive conversions.
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Creative Drives Media Buying Success
- Creative is the biggest gear in the conversion engine for media buying in beauty brands.
- Successful brands balance brand consistency with ROI-driven ad execution for sustained scaling.
Highlight Core Pain Points
- Identify the core pain points your product solves and highlight them clearly in your top-performing creative.
- Enhancing existing ads by underscoring these pain points improves ad performance significantly.
Call Out Specific Audience
- Directly call out the specific target audience in your ads to increase relevance and performance.
- Simple ad creatives with clear messaging can become top performers and remain effective over long periods.