Perpetual Traffic Google AI Max: What You & Your Landing Pages Need to Know with Andrew Miller
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Sep 12, 2025 Andrew Miller, Co-Founder and VP of Client Services at Workshop Digital, shares his expertise on maximizing B2B conversions through landing page optimization. He discusses how AI and Google AI Max are revolutionizing SEO and the importance of leveraging first-party data. The conversation delves into aligning ad promises with landing page content for better user experience and lead quality. Andrew also highlights the necessity of tailored landing pages for distinct customer demographics, driving effective marketing engagement and programmatic efficiency.
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Landing Page Equals Customer Experience
- The landing page is the customer experience and must be prioritized alongside ad creative.
- Ignoring the post-click experience wastes opportunity to improve ROI.
AI Raises The Bar For Content Quality
- AI improves search engines' ability to filter low-quality content and rewards genuinely valuable content.
- Quality content and relationships with visitors remain central to SEO in the AI era.
AI Creates An Analytics Black Hole
- LLMs and off-server chatbots create a blind spot in analytics causing misattributed or unseen traffic.
- Despite lower traditional organic clicks, traffic quality and qualified leads can increase.