Google AI Max: What You & Your Landing Pages Need to Know with Andrew Miller
Perpetual Traffic
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Navigating SEO in the AI Era
This chapter explores the transformation of Search Engine Optimization (SEO) influenced by artificial intelligence and language models, highlighting the importance of structured data and content quality. It discusses the shift from traditional organic traffic to AI-driven quality leads, and the challenges in tracking performance amidst evolving user interactions. Furthermore, the speakers investigate the impact of AI tools like Google AI Max on marketing strategies, emphasizing the critical role of landing pages and the transition from organic to paid advertising.
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