Enhancing User Experience and Lead Quality

This chapter emphasizes the alignment between ad promises and landing page content, highlighting the importance of accurately tracking conversions and integrating quality data into marketing strategies. The discussion focuses on how to leverage CRM and AI to improve lead quality, optimize personalized marketing approaches, and the challenges faced in aligning marketing and sales efforts.

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Episode notes

Many marketers focus solely on driving traffic but overlook the critical step that follows: the landing page. In this episode, Andrew Miller, Co-Founder and VP of Client Services at Workshop Digital, shares how landing page optimization (LPO) and leveraging first-party data can drastically increase the ROI of your marketing campaigns.

With over 20 years of experience, Andrew has helped countless B2B businesses maximize their conversions by optimizing their post-click experience. We explore the game-changing role of AI tools like Google’s AI Max and how they’re reshaping the future of online marketing.

You’ll also learn how to bridge the gap between AI-driven ads and optimized landing pages for different target audiences to attract better leads and achieve higher conversions.

In This Episode:

- SEO in the age of AI

- Content quality and distribution strategies

- How AI Max has impacted Google ads

- The future of media buying and data flow

- Optimizing landing pages and the post-click experience

- Why aligning marketing and sales is critical

- How to optimize data flows & micro conversions for better leads

- Targeting the right customers with AI

- Case study on the impact of dedicated landing pages

- How to get in touch with Andrew Miller

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